Charlie is the author of Play It Away and Recession-Proof Graduate. He has spoken at the Pentagon, TEDx, and universities around the world. He is the creator of two video courses: Land a Job You Love and The 10-Day Anxiety Fix. His work has been featured on NPR’s TED Radio Hour, Fast Company, Harvard Business, Forbes, and more.
App Empire Course
In 2012, I was the director and marketing advisor for the App Empire course, which earned $2.6 million in revenue over the course of 10 days. I helped Chad Mureta plan the 2-day shoot, write the outline, direct the course, edit the footage, and launch the product.
The 7-disc course was purchased by 1,200 customers. I also created an email drip sequence to maximize retention and minimize refunds (8%).
Who he has worked for?
I was actually rejected from the internship initially, but Seth decided to do a virtual internship with all the people who applied and didn’t get in. Initially, there were about 70 people who were onboard to do the virtual internship for the summer. I knew there was no possible way that all of them would stay on, and sure enough, about 80% of them stopped contributing after the first two weeks. There were about 10 of us who truly stuck it out and consistently participated during those four months, and I was one of them.
He was the former Director of Special Projects for Tim Ferriss, and helped launch The 4-Hour Body (#1 NYTimes bestseller, million copies sold).
Read more: #1 New York Times Bestseller
Also, 12 Lessons Learned While Marketing “The 4-Hour Body”. This post is Charlie Hoehns first guest post on Tims blog. In it, he describes 12 lessons learned while marketing The 4-Hour Body, as he was involved from the earliest editorial stages straight through to #1 on The New York Times
In 2009, he helped Ramit Sethi create and execute the marketing strategy for his personal finance book I Will Teach You to be Rich. The book hit #1 on Amazon (displacing the Twilight series), and also hit the New York Times and Wall Street Journal bestseller lists.
This was his first book launch, where he had the opportunity to manage a team, run webinars, set up email funnels, and create a book trailer.
How did they connect?
I initially emailed Ramit to ask him how I could get in touch with Tim Ferriss, since I knew the two of them were friends. The thing that I should mention, though, is that I didn’t ask Ramit for a favor in that initial email. Instead, I talked about how I was a huge fan of iwillteachyoutoberich.com, and explained to him how his posts had actually made a huge impact on my financial life. Because I genuinely was a fan of his stuff, he was much more receptive to me. He asked me to shoot him my resume, and then asked if I’d like to work with him. I said absolutely, and wrote back with a list of three things that I thought would improve his site. One of my suggestions was that he should start doing videos, because his sarcasm can be kind of ambiguous in his posts, so you can’t really tell if he’s being funny or if he’s just a jerk. But if you see him talking in a video, you instantly understand his sense of humor. So he made his first video a few days after I made the suggestion, and it ended up getting like 10,000 views or something in just a few days. Now he does videos all the time.
In 2009, he wrote a 30-page guide called Recession-Proof Graduate. After landing a handful of dream gigs, he wanted to help other college graduates who were struggling to find meaningful work — or any work — during the recession.
The e-book has been read more than 120,000 times since its release, helping countless people (young and old) land jobs and find direction in their careers
Play It Away
- The Making and Editing of My Self-Published Book
- How I’m Marketing My Self-Published Book
- Book Launch Breakdown: Play It Away’s First Month of Sales
- How to Hit #1 on Amazon’s Bestseller List via OkDork
Play For A Living
In each of the 180 pages, you’ll be greeted with an artistic portrait and an inspiring quote from a successful innovator, creative, or idealist who changed the world with their work.
This book was 100% CROWD-SOURCED. We had 45 artists around the world creating portraits for our global group project. The result is a variety of unique portraits that you can’t find anywhere else, compiled in a beautiful hardcover coffee-table book.
- This is What Facebook Did to My Business How Facebook distorts our view when it comes to perceived success.
- Interview with Genius Marketer, Charlie Hoehn
- He did $2.6M in sales, so why was he so anxious?
- Podcast #55 – Enter the Hoehnzone – book marketing with Charlie Hoehn
- Getting Your Dream Mentor and Beating Anxiety with Charlie Hoehn
- CharlieHoehn: When Work Becomes Play