Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat’s greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers
Pat Flynn is one of the new league of A-Listers. Unlike many at his level of success, he still engages with his active community.
In early 2014, he announced a new feature titled ‘Ask Pat’. He said:
Before the idea for AskPat, I used to answer voicemail questions from the audience at the end of The SPI Podcast, which isn’t going away and will continue to run weekly. But, I felt like the questions changed the feel of the episodes that were often about something else.
So, I decided to dedicate an entire show to answering your questions instead!
You can learn how to get involved here.
- On February 8th, 2014, he tweeted: “We’re at 75,000 downloads of #AskPat in a little over a week!”
- In just 9 months, the show has been downloaded 2.44 million times
- An interested feature of the podcast is giving away T-shirts to those that summit questions. He spoke about this further at ASK PAT is Coming Soon! Here’s What It’s All About!
- 200 Episodes of #AskPat Later: Revenue and My Top 5 All-Time Favorites! case study
Want to start your own postcast?
Will It Fly?
Will It Fly is my first “big time” book about starting a business published in February of 2016. It became a Wall Street Journal Best Selling book within a week and has also recently been picked up internationally and will be published in several different countries around the world, including Korea.
- SPI 197: Behind the Scenes of Writing Will It Fly?
- Will It Fly from Start to Finish—How I Wrote a Wall Street Journal Bestseller – Part 1
- Will It Fly from Start to Finish—How I Wrote a Wall Street Journal Bestseller – Part 2 (Marketing and distribution)
- Behind the Scenes of the Will It Fly? Social Media Strategy
- SPI 198: Building a Book Launch “Street Team”
- SPI 199: The Marketing Effort Behind Will It Fly?
- Thanks to You, a Lifelong Dream Came True A test to see whether asking a bunch of people to order the book through Barnes & Noble’s customer service kiosk within a short time frame would trigger them to actually put the books on the shelves. Spoiler: it did! You can read the original ask post here: I’m Running an Experiment—and I Need Your Help…
- Lessons Learned from a Best-Selling Self-Published Author – SPI TV Ep. 55 Pat shares all those surprising moments, unexpected challenges, successes, and lessons learned from writing Will It Fly?.
Let Go is my memoir about overcoming adversity to realize one’s potential. After I was laid off in 2008, I turned away from the expected path and built my own through perseverance, investment in self, and a devotion to helping others. Along the way, I managed to not only achieve financial success but more importantly discover what matters most: passion and purpose.
- Pat released his first book Let Go via the snippit Platform. You can read more about his experience here.
- SPI 060: Behind the Scenes of My New Publication, Let Go
Smart From Scratch
Smart From Scratch is a hands-on, comprehensive course that enables you to develop a business idea, validate it, and determine if that idea is viable to pursue. Learn how to test whether or not there’s an audience for your business idea.
- My June 2017 Monthly Income Report Behind the scenes of the email strategy Pat used for his launch
- SPI 254: Lessons Learned While Testing and Launching My First Online Course: In this episode, Pat shares what he fixed about my launching strategy. You’ll hear what he’s learned about validating product ideas, pricing a course, building community, and creating a product he can stand behind. He shares more in 7 Lessons I Learned While Testing & Launching My First Online Course.
- My February 2017 Monthly Income Report Smart From Scratch Re-opening, including many launch emails
In July, Pat launched his podcasting course which was coming out of beta for the first time and grossed nearly $250k. He goes into a lot of detail in this post, highly recommended for any ecourse creator.
Want To Create Your Own Course?
Selling and promoting a product or course? Ask yourself: open cart or closed cart? The pros and cons of an open cart, closed cart, and more!
Pat highlights ten specific strategies to help your course customers follow through and take action on what you’re teaching.
David Siteman Garland from The Rise to the Top tells us exactly—step by step—how to create online courses that sell.
One of my 2017 goals was to create and launch powerful online courses. Learn what went well, what could be improved, and what my plans are for 2018.
Smart Podcast Player
Pat talks about how all growth has been organic and what his next steps are in terms optimizing the sales process and improving the product.
Pat spent every morning for two weeks at the end of January and early February getting the content together, which includes six videos, and on February 10 published the post. Over 15,000 people have visited that page over following past month, and the videos had been viewed a total of 13,393 times.
My November 2016 Monthly Income Report creating the challenge
Physical Product Experiment
In 2017, Pat decided to create a physical productivity calender that can help for planning in shorter, extreme bursts. He wrote about his early concept explorations at Physical Product Experiment [PPE #1] — Let’s Start Something New.
Physical Product Experiment [PPE #3]—The section on how they were managing their community of beta testers was really interesting.
2010 The Niche Site Duel
On August 2nd, 2010, Tyrone Shum challenged me to a Niche Site Duel. Although we’re both successful online, we’re not experts with niche sites. We’re using this challenge and making it public to help ourselves and all of you become familiar with how this process works. We’ll report as much as we can, including our successes and our failures. Below you’ll find a list of all of my updates from the very beginning. From keyword research through building the website and then reaching #1 in Google and now earning more than $3000.00 every month.
In 2017, he said:
To this day, even though I haven’t published an episode lately, the podcast gets anywhere between 200 and 1,000 downloads per day.
- Niche Site Duel 2.4.0: Pat’s Food Truck Niche Website Revealed! – Part 1
- Niche Site Duel 2.4.0—Pat’s Food Truck Niche Website Revealed! – Part 2
- Niche Site Duel 2.5.0: An Update on FoodTruckr (After 2 Months!)
- FoodTruckr NSD2.0 Update (And Its First Earnings!)
- Niche Site Duel 2.6.0: FoodTruckr One Year Later—Traffic, Keywords, Email List and Monetization
- My August 2016 Monthly Income Report Minor update
- My May 2016 Monthly Income Report talks about separating business
- My October 2014 Monthly Income Report
How Smart Passive Income has evolved
His journey is fascinating. I recommend that you read The History of My First Online Business for an overview of his story. I also recommend that you read If I Had to Start Over…This is What I’d Do Differently. You can learn so much from his transparency.
In late 2013, he did a major redesign of his blog. I recommend that you read The Mega-Details Behind the New Design of The Smart Passive Income Blog to learn more about the process. You can learn a lot from how he fixed the mistakes he’d made.
The History of Themes for The Smart Passive Income Blog (The Good, The Bad and The Ugly!) also has a lot of useful insights.
The masterminds behind the Smart Passive Income site redesign talk through what makes a successful web design and how business owners can better communicate with their development teams.
- Website Redesign—One Year Later (Critical Lessons Learned)
- SPI Podcast Session #208 – SPI Gets a Makeover! Why I Redesigned a Website that Wasn’t Broken
- SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)
- A Deep Look Into the Top 5 Posts on SPI, and Why They Were So Popular
- The Content Pyramid: Healthy Portions of Posts for Your Blog
Email Marketing Strategy
- Email Segmentation: Inside One of My Autoresponder Emails – SPI TV, Ep. 31
- Why I Switched from AWeber to Infusionsoft to Convertkit
Need help getting started with your email list? Check out Pat’s 72-hour 100 Email Challenge
Pat revealed he’d leased new office space that could primarily be used as a video studio. One of the main motivations was that it would be easier to leverage live video streaming.
SPI TV’s very own producer, Caleb Wojcik, talks about all things live streaming video: where it’s headed, how Pat uses it, and how you can start using it in your own online business.
Scroll down to where he talks about Ask Pat Live.
In today’s episode, we’re hopping into the Delorean. We’re going back to 2011, to my very first FinCon—the first time I ever spoke in public. I’ll break down all the things I got wrong about that first presentation, and everything I’ve done since to become a cooler and more confident public speaker.
Creating A Team
- 5 Reasons Why It Took 5 Years to Build My Team
- SPI 115: 9000 Unread Emails to Inbox Zero: My Executive Assistant Shares How We Did It (and How You Can Too!)
Other changes and improvements
- SPI 261: SEO Self-Audit Checklist – An Interview with My Recent SEO Hire
- So THIS Is What Happens When Your Server Goes Down for a Week
- An Insider Look: My Affiliate Links and Exactly Where They Convert
- My Getting Started Page: Success or Failure?
Focus on Youtube
I started my SPI YouTube Channel a long time ago, back in 2009, and initially it did very well. As soon as podcasting was added to the equation, I put all of my focus into that and sort of just let the YouTube channel sit there. Well, over the years, the views declined, and although I had about 60k subscribers, new videos were only getting 1-2k views, at most.
In his November 2017 Income Report, he identified this as an area he wanted to focus on for 2018.
What he’s doing well
Pat makes the bulk of his money from affiliate promotions. He doesn’t do hard sells, though. His promotion of OptinSkin demonstrates how you can create a win/win/win scenario.
He wrote a case study about the plugin and recommended it to his audience. In addition, he offered bonus ‘skins’ to be used with the plugin. Most people offer services, cash or existing products when offering an affiliate incentive. This type of incentive requires an up-front investment, but ensures that buyers get an exclusive bonus.
He also created a custom button for his sidebar.
He wrote more about what he’s learned here The Ultimate Guide to Adding Bonuses to Your Products (That Help You Convert More Customers)
Links to content in his recommended section
A recommendation can only take a potential buyer so far. People may trust you, but they may be cautious of buying something if they don’t have the technical know-how to use it.
Pat links to relevant webinars and tutorials that teach people how to use the product. This also helps him achieve his goal of being everywhere.
He has a book club mailing list available on his personal website
Combining Work And Family:
Interviews + Features
- Grow Your List, Grow Your Sales with Pat Flynn
- How to Test Your Next Business Idea with Pat Flynn
- Smart Passive Income Gets Critiqued: Conversion Strategies with Derek Halpern
- How To Crush A $300,000 Launch With Pat Flynn Of Smart Passive Income [AMP074]