For marketers, 360° video represents yet another opportunity to connect with their audience in a more intimate way. As of now, the area is still relatively unexplored and creative new ideas are waiting to come to fruition.
But 360° video — which could be described as a form of virtual reality that creates immersive visual content without additional hardware other than a screen — isn’t as easy as buying a new camera and uploading your video online. Like any other visual content, it has to be created and shared strategically. Not sure where to begin? Hubspot has you covered with these five steps.
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? To explore how marketers can use 360 video, Social Media Examiner interviews Ryan Anderson Bell.
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.
360 video is not ready for prime time. The main reason for this is not the headset (although frame rates are inconsistent, images often blurry, and sometimes you feel slightly nauseous). The main problem is that 360 videos are just meh
Earlier this year, Digiday looked at how U.S. brands are using it. Now, brands in the U.K. are testing the format’s potential for different reasons. Here’s why.
Watching your first 360 video is the equivalent of getting your first smartphone—it completely changes the user experience.
And 360 video doesn’t disappoint. Brands testing out this new format have shown that you can tell compelling stories that are exciting and immersive.