It’s vital to run A/B tests when trying out new techniques or formats for your email campaigns. Improving conversion rates here can make a bigger difference in your bottom line than many other marketing efforts, especially those of similar cost.
In this post, Unbounce focuses on the benefits of A/B testing for the future. That means turning your results into actionable guidance for feature planning, branding, sales and retention strategies.
The A/B testing feature in email is a way to let you send two slightly different emails to your audience so that you can obtain information on which triggered the most engagement and then use the most effective email to send to the rest of your list.
Before you begin, it might be helpful to review some guidelines for effective A/B testing.
As the saying goes, practice makes perfect. Think of A/B testing as practice for your email newsletter. By running these regular checkups, you can find the things that do and don’t work for you, and you can improve both the quality of your offering and the chance someone will buy your product.