Your About page is one of the most important pages on your blog. Why? Because, if you get your About page right, it will help you build a strong brand and position yourself as the go-to expert in your industry.
In this post, Neil Patel shares four tips for creating an About page that captures attention and drives leads.
The about page is an essential part of every small business and personal brand – after all, your clients want to know who you are before they do business with you!
A great about page should reflect who you are and speak to the clients you want. Here’s how to do it.
An unforgettable About page has to be more than a biography, or a bulging list of qualifications and your biggest achievements. It has to give your reader an insight into who you are, what you blog about and – importantly – why they should stick around for more.
In this post, Neil Patel discusses A) the importance of a well-crafted About page, B) what goes into a well-crafted About page, and C) how to tell a gripping story on your About page that will resonate with your visitors.
Point blank: About pages are the most underutilized page on the Internet. They’re the equivalent of little orphan Annie — such a hidden gem that’s worth so much more than its asking price.
In this post, Lauren Holliday provides you with a list of sections to consider including on your about page. It has a lot of examples.
Depending on the type of business you are in, the markets you serve and your personal and business brand, there are countless ways to convey your story using different visual and writing style formats (see below for a sampling, recommended by my community).
Rather than a standard formula or format, Pamela Slim recommends that every About Page answer these three questions:
There are a few key elements that make up a truly memorable about page and how you play with them is entirely up to you. Read: The more you can tweak the page to show off your true personality, the better!
How are you faring in these five areas?
Your About Page is typically one of the most-visited pages on your site. So let’s make it easy for you to have a stunningly helpful, user-friendly About Page.
Take a look to see if you’re making one of these common mistakes.
Getting Leads From Your Page
Your website is the backbone of your business. And while you can waste money on advertising, SEO and newsletter promotions—without optimizing your already existing homebase, new visitors will fall through the cracks.
A sticky About page seals those cracks, ensuring your hard-earned traffic actually sticks around and earns you money. This post by Marian Schembari shows you how to create one.