We are here, in a place where a 16-year-old who bags groceries at Target has become a national source of confusion. Here’s everything you need to know about Alex from Target.
“He scanned my items for me when nobody would.”
The rise to Internet fame of the young man known as “Alex From Target” has focused attention on Target, on teenagers, and, of course, on Alex himself. Now, those who have followed his rise are considering which of these parties will actually benefit from it.
Everyone seems to like him; he seems to be enjoying his fame. But for every randomly beloved Alex, there is someone who wakes up one day, without warning, on the pitchfork end of an internet mob.
Was It Fake?
No. One company did claim credit for it, but they were just taking advantage of the positive sentiment.
If you want to get popular on the internet, don’t fake being cool – and definitely don’t slap your brand name on natural brilliance
Internet truth is a slippery thing
BuzzFeed News spoke with Breakr CEO Dil-Domine Leonares about his claims that the company was behind the success of Alex Christopher LaBeouf’s viral superstardom.
How Brands Could Leverage This:
What Happened Afterwards?
16-year-old has endured online bullying and the leaking of his family’s personal data
Mr. Fooks said that in addition to death threats, people have leaked the family’s personal information online, including Social Security numbers, bank accounts and phone records. The family, worried for the safety of Alex and his five siblings, has been in contact with the local police. Alex’s parents have met with his school’s principal and security officers, as well as Target managers, to put together security plans in case of an emergency.
Alex’s growth patterns on social media disrupt assumptions about how to succeed as a viral sensation. What made Alex famous (photos of him) is not what’s keeping him famous (posts written by him): his Instagram account is failing, but on Facebook and Twitter, Alex from Target is gaining steam.