The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM
The campaign quickly derailed after many people tweeted inappropriate questions and the twitter chat was cancelled.
After JPMorgan’s #AskJPM hashtag went viral on Wednesday, in rushed a deluge from everyone, it seemed, except eager econ majors looking for work.
After being roundly mocked by the public, the bank shuts down its ill-fated Q&A plan
JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here’s what you can learn from their mistake.
Experiencing a social media crisis is a brand’s worst nightmare, and yet every social undertaking involves an element of risk. To mitigate that risk, brands must learn from the mistakes that lead to today’s notorious social media crises.
Business Insider talked with several social media and branding experts to get their takes on just how banks can interact with the public online without walking into a deluge of populist anger. Here’s what they had to say: