Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.
Author Platform: Here’s What All the Fuss Is About
A huge shift has transpired in the past decade when it comes to what agents and editors weigh when deciding what projects to represent or publish — and in some cases an author’s star quality matters more than his or her actual book.
Build Your Author Platform: 7 Manageable Ways to Start From Scratch
Just like you don’t run a marathon without training for weeks or months, you don’t start your author platform full force. Building your platform takes discipline and hard work, but if it weren’t worth it, no one would be doing it.
The key is to find genuine value in your endeavors. Keep going, even when it feels like no one is listening. Eventually people will start to listen, and eventually you will get a comment to a post that makes you realize you’re making a difference, reach a milestone with your contacts that surprises you, or connect with a high-profile writer who supports you just because.