Brands of all stripes have tried to capitalize on the rise of chatbots, coming up with everything from beauty advice and cocktail recipe bots to financial assistant bots. But given the sheer volume of inquiries brands get on their social channels, these automated interfaces have perhaps been most useful for brands’ customer service initiatives. Digiday asked four brands to share their biggest takeaways from using chatbots for customer service.
Hollywood has been using bots to entertain on the silver screen for decades — this includes HAL 9000 from 2001: A Space Odyssey, Jarvis from Iron Man, and more recently, the Samantha bot from the movie Her. Now, however, Hollywood is leveraging bots to market and create income from celebrities. These celebri-bots hold good lessons for how bots can be used by major brands for monetization and brand awareness. Here are four unique celebrity bots and the marketing tactics they employ.
To inspire your first (or next) foray into the weird and wonderful world of chatbots, Hubspot compiled a list of seven brands whose bot-based campaigns were fueled by an astute knowledge of their target audiences and solid copywriting.
It’s nothing new — Big companies such as Starbucks, CNN, Microsoft, Tommy Hilfiger, KIA, Pizza Hut and Co are making use of bots to support their customers and market their products. With all the recent noise around bots airlines have also found an interesting use case to catch up with the trend.
Hair color brand Madison Reed created the color-recognition chatbot to consult like a human colorist would do in a salon. When a customer texts “Hello” to Madi at 34757, she will ask for a selfie that shows the person’s face and hair from roots to ends in natural lighting. Then, Madi will analyze the photo, ask the guest questions, such as, “Have you got any gray hair?” and if the guest would like lighter or darker as the current hair color, and recommend the right color accordingly
Chatbots Magazine looks at what museums around the world are doing. Here are 5 examples of how museums are using chatbots to increase engagement with their visitors.
To overcome these common challenges that marketing teams face, this brand designed a chatbot solution to reduce the friction between leads and marketing executives. The chatbot — Specter — asks a few questions from the user to understand the requirements, then it passes the information to the technical team to validate and qualify the lead.
“Tay” was tricked by a bunch of people exploiting a dead-simple but glaring flaw.
Mall of America and Nordstrom are trying them out
Advertising creatives, tech execs and media types looking to navigate their way around the Cannes Lions Festival of Creativity this week can enlist the help of artificial intelligence.
For the annual advertising and awards event this week on the French Riviera, attendees can use Facebook Messenger to access the official Cannes Lions bot to get a schedule of awards, plan out what to wear or find directions to the next talk. The bot can even help rosé enthusiasts recover quickly from a hangover by offering intel on a nearby juice bar.
With Facebook recently announcing that it has enabled payments via bots in Messenger, we can expect to see even more companies getting involved in the new year.
For now, let’s take a look at some of the latest examples to pop up, from three very different UK brands.