To build your audience you must publish consistently, but as the years go by, how much of your older content is still relevant today? And how much of it is off-brand?
That’s why it makes sense to take a step back at least once a year to create a better reader experience. In this post, Single Grain shows you how to get started with a content cleanup.
Todd ran a content audit on his own site, FinancialMentor.com, and the results floored him. By deleting, combining, and updating the hundreds of blog posts on his website, he tripled his site traffic. Todd’s here today to give you a step-by-step walkthrough of how he did it, and how you can do it, too.
If you’re going to perform a content audit, it’s important that you do things correctly. Many companies make vital mistakes during their auditing process which ultimately results in lessons not being learned and ineffective practices being carried on in the future.
Here are some of the most common mistakes to avoid when performing a content audit
At the end of this process, you’ll have a site that’s fresh, that’s up-to-date, that’s aligned with your content strategy, and that doesn’t have embarrassing problems like outdated information or dead links.
Rather than forcing a specific process and publishing something that may be obsolete in six months, this tutorial aims to allow for a variety of processes and tools by focusing more on the basic concepts and less on the specifics of each step.
“We ran a content audit on the Buffer blog and came away with several key action items and quick wins that we’re excited to implement. Let me show you how we did ours and some of the helpful takeaways we learned.”
You’ve probably heard that a content audit is essential for driving engagement and revenue with content. But what is it, exactly? Why do you need one? And how do you do begin to tackle such a laborious task?
A content audit involves an analysis and assessment of all your existing content. It helps you to reveal your strengths and weaknesses in order to adapt your content to your current marketing goals and activities.
SEMrush considers 5 essential steps to perform a successful audit of your website content.
This is a step-by-step guide for auditing content marketing efforts. Once you’re done, you’ll know what’s working hard and what isn’t. You’ll also discover some new best practices for adapting your content marketing based on the analysis.
Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use analytics for your content auditing? Content Marketing Institute takes an inside look at content audits and how analytics figure into them.
A content audit helps you assess your current content as well as shape your future content strategy.
In this post,Neil Patel I’m going to shows you a 5-step content audit that you can follow (although there are many other effective content audit processes).
If you’ve got a 50-page website, use this content audit template to complete the job in less than four hours. Have a 1,500-page site? Give yourself two days.
To help you make sure you don’t miss any steps along the content audit journey, here are a few tips to take with you to your laptop.