These days, emailing a newsletter can be as exact as a surgeon using one of those science-looking droppers to give a seedling the exact amount of water it needs, based on data, at exactly the right time.
So how do you go from out of control fire hose to science-dropper? By personalizing the why, who and when of your mailing.
Using a customer’s first name in a marketing campaign was once a revolutionary concept. Today’s marketers have enhanced tools and the right data to take marketing to a whole new level. Here’s how to go beyond first-name personalization with your email campaigns.
When it comes to personalizing your email marketing, you don’t have to struggle. There are relatively simple, yet sophisticated, ways to use personalization in your emails that go beyond just using a name.
Here are six ready-to-implement ways to use personalization that will propel your email marketing.
If you aren’t taking the right approach toward personalization, though, it’s not going to bring you the results you want to see. You want people to convert. Using just their name isn’t taking personalization far enough. And it might make readers uncomfortable if you do it too often.
But with the right techniques, you can personalize emails in a way that works.
Many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend.
The best part? Email personalization doesn’t need to be insanely complicated to resonate with recipients. Check out these 12 great email examples that cleverly use personalization.