Evergreen content isn’t all about producing content for the sake of it, just to match content to goals etc.
Instead, it’s about ensuring that the articles you spend time producing are useful to your audience, and that the work that goes into them pays off
Ramsey argues that we should take a new approach to creating evergreen content: targeting beginners. According to his perspective, many bloggers focus on those that their level when creating evergreen content and ignore opportunities to target those at lower levels. Interesting argument, although not one I believe in.
With new emphases on longform writing and in-depth articles (with a boost from Google), evergreen content is now more valuable than ever. Creating definitive articles and resources on topics that are relevant to your audience can be huge for driving traffic and conversion, and your arsenal of timeless posts are ideal for sharing on social media.
Evergreen content ensures you always have something to share. Who wouldn’t want that?
Evergreen content is that which is still interesting and relevant weeks, months or even years after its initial publish date.
It doesn’t date like news can, it can deliver value in terms of traffic, leads, social shares and can occupy valuable search positions for a prolonged period of time.
Here are some of the formats that have worked well for Econsultancy.
While there is no magic bullet for content marketers, there is one type of content that can cut through the noise and deliver long-term results.
It’s called evergreen content.
Trends may change, but some ideas always remain relevant. Investing time and effort into creating awesome evergreen content will surely pay off in the long run. Besides, we were all once beginners looking for basic information. Why not return the favor and share your skills with those who are just starting out in the industry?
Creating evergreen content doesn’t mean that your blog should never post up-to-date information, or that it always has to educate, inform, or help your audience. But blending in posts that show you recognize their needs and want to help with reliable information for today and many days and years into the future is the best way to create evergreen content that will pay off for your company.
With evergreen content, your social media audience has more chances to see your best posts, and you can leverage the time spent on creating the content. So what’s the problem? If evergreen content is overused or becomes to feel stale, then your social media will start to feel stale and irrelevant too. And how do you expect an audience to react to stale, irrelevant content?
With these tips, you can experience all the benefits of evergreen content without any of the downsides.
This post shares how you can capture 283% more results for yourself with a little help from evergreen content’s awesomeness. You will:
- Get inspired with a few creative evergreen content ideas and examples.
- Produce content that will deliver traffic and signups for a long time after you publish it.
- Keep your evergreen content fresh to continue building your audience.
- Get even more results out of your evergreen content with a little repurposing.
Creating content that is just as useful five years down the road as it was the day it was published is not easy, but it’s possible.
Think of content that is more or less the opposite of news, from a pure informational standpoint this content offers value that will not diminish… at least, not much.