You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In this Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze.
The tactics Tor used to get 20,231 views, 1,500 shares, and 84 comments with one epic roundup post.
A properly executed link roundup can put your blog on the map. Readers love expert roundups because they get insights from some of the industry’s most respected people all in one place. And a roundup is the perfect way to reach out to the movers and shakers in your niche. This video will teach you how to find an expert roundup topic, identify influencers who would want to contribute, and show you how to maximize your outreach conversion rate.
Do you want more exposure for your blog? Have you tried curating articles written by influencers?
Roundup posts help you gain the attention of influencers who can increase the reach of your content. In this article you’ll learn about the five steps to creating a curated blog post.
Expert Roundups have to be the number one post type to grow your blog quickly. The problem is when it comes to promoting these, so many bloggers take the back seat. They leave it up to the experts to do all the work.
This is lazy and the experts you have just featured have just given you free content. Show the experts that you are actively trying to promote your post and they will be more than happy to help you get the roundup in front of their audience.
“The idea almost makes sense. Hey, person who knows something: Come and give a sentence or two of your time about this topic. I’ll collect it all up and then publish it. People will love it!
It’s not true. Make yourself the reader, the consumer of that “content” for a moment. There’s no reason anyone really wants to read the opinions of a dozen or so “experts” on anything in particular.”
Chris Brogan offers a much needed perspective on a content marketing technique that is fast losing all impact.
Roundup posts are a GREAT opportunity to create big content with ideas from smart people. Most of the time these influencers will also share and comment on your post. Most people waste this opportunity by asking a generic question. Mark Schaefer argues that you should apply some creativity to the question, to provide maximum value to the readers.
It’s hard to imagine an online business that wouldn’t benefit from publishing at least one roundup post. This article will show you exactly how to get it done, using the authors own roundup post as a case study.
Roundup posts are an effective form of content curation that continues to deliver results for the long term. BUT curating a roundup post takes a lot of work on your part.
This post will teach you how to properly execute each effort to maximize the results.
Although expert roundups tend to perform better than other types of posts, that doesn’t mean you can just throw one together haphazardly and expect to get great results.
A number of factors will affect how well your roundup performs. This article explores how to make the maximum impact with your roundup.