Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.
In this article, you’ll find out what explainer videos are and how to use them in your marketing.
Since an explainer video may be smack dab on your homepage, and the first thing your visitors experience, it’s essential to nail it the first time. Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.
An explainer video is a short video that explains what you do, the customer you serve & the problem you solve. They are like value propositions on steroids.
In this comprehensive post, ConversionXL walks you through the best practicies to create one.
With attention spans shrinking by the day, it’s getting harder and harder to “cut through the noise” and keep new website visitors hooked.
If you focus on those things, you’ll have a high converting explainer video that could potentially skyrocket your conversions.
Remember – the goal is for the user to understand what it is your product does. If you can show your video to a person in your target audience and they can tell you what your product is after watching your video, you’re probably in good shape.
But just making a video isn’t enough – you need to make sure that the video actually conveys what the hell you actually do. The truth is, you don’t need a single screenshot to make an effective video. You just need to show how people will actually use what you’ve built, not a sales pitch.
The reality is most explainer videos won’t boost your conversion rate or make you more money. It isn’t because the idea sucks, but it’s because you are likely to take the wrong approach to making the video.
Here’s how you can create an explainer video that’ll convert.
Here are 20 fabulous explainer videos. Hubspot has included the length of the video, when it was published and the types of product being highlighted so you can easily find something similar to your needs to serve as an example. You should have no trouble getting inspired to make an explainer video part of your marketing strategy.
This post shares some of the best explainer videos out there. And each video is followed with plenty of insight on what makes each one successful and how you can do the same.
Product demo videos are hard to do right. Here’s how Groove made one that worked.
In this post, Wordstream covers everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business.