Note: I’ve never used Facebook Ads and don’t fully understand many of the terms. These links are ones that have gotten on my radar. Facebook rules move so quickly that some recommended techniques may become outdated quickly. If you see any errors, let me know.
Beginners Tips
- How to Use Facebook Ads Manager: A Guide for Beginners
- How to Run Your First Facebook PPC Campaign (if You Have no Experience)
- 5 Facebook Advertising Features You Probably Didn’t Know Existed
Curated Tips
- 3 Big Facebook Ad Strategies for Any Level of Business
- 5 Tips to Creating an Unbeatable Facebook Ad Campaign
- 7 Keys to Facebook Advertising Success
- 10 Facts You Didn’t Know About Facebook Advertising
- 10 Things I’ve Learned While Learning Facebook Ads
- Secrets Revealed: 47 Closely Guarded Facebook Ad Tips
- What Marketers Can Learn From 3 Creative Facebook Ads
Facebook Ads: Examples
- 11 Examples of Facebook Ads That Actually Work (And Why)
- 21 Facebook Ad Secrets Revealed by SumoMe, HubSpot, and Marketo
- 5 Examples of Facebook Ads That Worked and Why
- 7 Lessons Learned from Running 440 Facebook Ad Campaigns in One Year
- We Spent $100k On Facebook Ads. Here’s What We Learned.
- My 15 Facebook Ad Campaigns
- What I learned spending $2 Million on Facebook Ads
Types Of Ads
6 Types of Facebook Ads that Will Win Customers and Keep Them Coming Back
Facebook carousel ads
- Facebook Carousel Content: How to Make Your Posts and Ads Stand Out
- The Ultimate Guide to Facebook Carousel Ads
Facebook Video Ads
- Facebook Video Ads: What You Need to Know
- 4 Ways to Drive Your Digital Strategy with Facebook Video Ads
- 5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81
- How to Create a Facebook Video Ad That Moves People to Action
- How to Create and Set Up Profitable Facebook Video Ads
- How to Use Facebook Video Ads to Nurture Leads
Facebook Lead Ads
- Facebook Lead Ads: How to Increase Mobile Conversions
- Facebook Lead Ads: 6 Ways to Automate Your Campaigns for Success
- Using Facebook Lead Ads to Grow Your Business—7 Smart Ideas
Canvas Ads
Creating The Ads
- A Cheat Sheet to High-Converting Facebook Ad Creative
- Facebook Ads: How to choose the right Objective
- How to Manage Your Facebook Ad Frequency
Writing The Ad
Facebook Ad Images
- 5 B2B Tips for Creating Facebook Ad Images That Work
- 4 Tips for Designing Facebook Ad Images That Convert
- How to Design Facebook Images That Get More Clicks
Frequency
- Facebook Ads Strategy: Understanding Ad Frequency
- Silent but deadly: the Frequency of your Facebook Ads
Facebook Audience Overlap
- Facebook Audience Overlap: Find Commonalities Between Audiences
- How to Use Facebook Audience Overlap to Improve Your Facebook Marketing
Improve Your Campaign
- 27 Facebook Ad Pitfalls That Are Destroying Your Valuable Ad Spend
- 4 Ways to Optimize Your Facebook Ads
- 8 Facebook Ad Hacks To Help You Triple ROI On Your Next Campaign
Pricing
- How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
- How to Set a Facebook Ad Budget
- 6 Simple Ways to Lower the Cost of Your Facebook Ads
- What $5 Per Day Will Buy You on Facebook Ads
- How to Use Facebook Ad Bidding
Ad Targeting
- How to Refine Your Facebook Audience for Better Ad Targeting
- 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting
- How to Use Flex Targeting to Optimize Your Facebook Ads
- Using Lookalike Audiences To Scale Facebook Advertising
- How to Target Local Customers With Facebook Ads
- How to Target Your Facebook Ads to Business Locations
- How to Land Writing Clients with Advanced Facebook Ad Targeting
- How to Spy on Your Competitors’s Facebook Ad Targeting
- Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences
- How to Target Your Facebook Audience (Even if You’re a Rookie)
- Priority List: 13 Audiences to Target Using Facebook Ads
- The Ultimate Retaliation: Pranking My Roommate With Targeted Facebook Ads
Retargeting
- Facebook Advertisers Now Have More Ways to Create Retargeted Ads
- Facebook Retargeting: 157-Point Guide & 12 Ideas For Sweet Results
- How to Retarget Content to Facebook Custom Audiences
- How to Use Engagement Retargeting on Facebook
Increasing Conversions
- Beginner’s Guide to Running Facebook Ads That Convert
- 13 Tips for Creating Facebook Ads that Convert
- 11 Effective Ways to Use Facebook Ads
- 5 Paid Facebook Campaign Ideas to Increase Lead Conversion
- 3 Ways to Improve Your Facebook Ads
- How to Improve Your Facebook Ad Performance
Split Testing
- How to Use the Facebook Split Testing Feature for Ads
- How to Split Test Your Way to Facebook Ads Success
Tracking Ads In Google Analytics
Landing Pages
Facebook Ad Funnel
- How to Build a Facebook Funnel That Converts – Whiteboard Friday
- How to Create a Facebook Ads Funnel: 2 Strategies
- How to Use Facebook Ads to Drive Growth at Different Stages of the Funnel
Trouble Shooting
- 11 Reasons Your Facebook Ads Aren’t Connecting with Consumers
- 10 Tips to Troubleshoot Your Facebook Ads
- Here’s How to Fix Your Facebook Ads When They’re Not Working
- What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith
- How to Turn Around a Failing Facebook Ad Campaign
- 7 Common Facebook Advertising Mistakes (And How to Fix Them)
Industry
E-commerce storre
B2B
- 10 Brilliant B2B Facebook Ads Deconstructed
- 50 Amazing B2B Facebook Ads To Inspire You
- 6 Surprising B2B Facebook Marketing Case Studies
- B2B Facebook Ads: The 71-Point Guide For The Win
Blogging
- How I Got 532 Subscribers in 43 Days Using Cheap Facebook Ads
- How to Use Facebook Ads to Boost Your Best Content
News
Other
12 Genius Ways to Apply Emotional Marketing to Facebook Ads
Facebook Now Makes 84% of Its Advertising Revenue From Mobile
How to Improve Your Facebook Ads With Customer Reviews
How to Stay on Top of Facebook Ad Comments (without losingF your mind)
How to Generate Scalable Leads with Facebook Ads
A beginner’s guide to Facebook Custom Audiences
How to Set Up Facebook Messenger Ads