“How Facebook had linked us remained hard to fathom. My father had met her husband in person that one time, after my grandmother’s funeral. They exchanged emails, and my father had his number in his phone. But neither of them uses Facebook. Nor do the other people between me and Rebecca Porter on the family tree.”
“I believe the social media giant could target ads at depressed teens and countless other demographics. But so what?”
Admiral is the latest company to propose discounts to customers based on their behaviour – judged by their Facebook posts
Have you ever wondered how Facebook collects all the data it has to feed you with the content it presumes you’ll like and keep you coming back for more? Well, now there’s an app that can answer these questions.
Available for free, Data Selfie is an open-source Chrome extension that helps you discover how machine learning algorithms track and process your Facebook activity, and gain insights about your personality and habits.
But as mass surveillance and digital privacy becomes more of a prevalent threat, you might want to know, at the very least, what information about you is public. Two tools that can help you do that — at least when it comes to your Facebook data — are Data Selfie and Stalkscan.
Facebook has long let users see all sorts of things the site knows about them, like whether they enjoy soccer, have recently moved, or like Melania Trump.
But the tech giant gives users little indication that it buys far more sensitive data about them, including their income, the types of restaurants they frequent and even how many credit cards are in their wallets.
All of these digital crumbs, so to speak, paint a digital picture of us, which bots, machines, and even data scientists, can lead to our digital makeup. Add to that the evolving technologies of facial recognition and machine learning — this means tech companies might know more about us than we do.
And this is extremely useful to anyone who needs to do any customer targeting. Ask advertising agencies and marketers.