Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
Starting Thursday (in Jan, 2017), Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant Article within a single post. The update, detailed today in a blog post, is in some ways similar to Snapchat’s Discover feature, which lets designated media companies post directly to the app.
Facebook Instant Articles gives publishers a platform to publish original work on Facebook without the loading times. According to Facebook, Instant Articles load about 10 times faster than the regular ones. So is Facebook Instant Article just a faster horse or does it go beyond that? Let’s find out.
Have you heard of Facebook Instant Articles? Want to publish your own Instant Articles on Facebook? In this article you’ll discover how Facebook instant articles work. This was written just before the release of the feature, but is still interesting.
Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, seem to be posting less and less there, according to a new analysis by NewsWhip and confirmed in independent reporting by Digiday.
Whatever it is, the noticeable increase of reach, shares, Likes, and link clicks for our first Instant Articles post suggests that this medium has the potential to be quite valuable to publishers.
Publishers are making it clear that they’re fed up with Facebook’s Instant Articles and its inability to make them money.
Its critics say that Facebook has to do a better job of helping them monetize and connect directly to their readers. But Facebook can save IA by improving its subscription products, giving publishers more control over their inventory and providing more user data.
Even as the world’s largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.
Here are six of the biggest that publishers should keep in mind as Facebook gears up to test the subs model.
With publishers souring on Facebook Instant Articles, the social giant announced today that it’s rolling out a tool that lets publishers measure how much those fast-loading mobile articles get viewed compared to their mobile web equivalents.
How To Start?
Ready to learn more about Facebook Instant Articles? Not sure how to add them to your website? In this article Post Planner outlines everything you need to know about getting started with Facebook Instant Articles.
Facebook has opened up Instant Articles to publishers of all sizes. In this post, Buffer will guide you through the ins and outs of Facebook’s publishing platform and how to get started.
Who is Using Them?
Axel Springer’s Bild is looking to use Facebook Instant Articles to drive subscriptions.
The German publisher has reduced the number of steps readers have to take when signing up for a subscription through Instant Articles from nine to three.
A priority for The Sun has been building up its presence on social platforms and online after dropping its 2-year-old paywall in November 2015.
As such, the News UK tabloid has only been on Facebook Instant Articles since the beginning of December, but engagement has been “healthy”: It’s seen double-digit growth in the number of visitors and pageviews consumed within Instant Articles, although it wouldn’t give out specific figures.
Many publishers are deeply unhappy with the monetization on these pages, with major partners like The New York Times throwing in the towel and many others cutting back the amount of content pushed to the IA platform. In response, Facebook is making concessions to publishers, including new subscription options, in a rare show of weakness for the platform juggernaut.
The Guardian has pulled out of Facebook’s Instant Articles and will no longer publish content on Apple News after an “extensive trial” with the platforms.
Concerns have been building within the wider media industry that Instant Articles are eroding a publishers’ audience and revenue by cutting out the publisher-owned platform in favour of direct eyeballs within Facebook.
Facebook’s Instant Articles promised to transform journalism — but now big publishers are fleeing