Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people.
In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day
The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some people are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean chat app for a chance at glory and riches. Yet there’s an even bigger audience of Stories newbies available to be seduced by a convenient feature where they already communicate.
With Messenger Day, Facebook has rolled out (yet another) Snapchat clone. Inside agencies, the announcement was initially met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect.
Snapchat is experiencing a real attack of the clones — this time by Facebook.
The experience on Messenger.com is markedly different from what you’d get on Facebook Messenger’s mobile apps. Instead of seeing a constantly updated row of stories shared by people you’re connected with, on Messenger.com, you have to search for the individual to see if they shared anything. And the web version does not let you post anything, only view other people’s stories.