Combine those retention and usage numbers with the fact that Facebook Messenger offers the chance to communicate with customers one-on-one—including personalized information and offers sent automatically through chatbots—and it’s clear that your brand should be developing a Facebook Messenger marketing strategy, stat.
Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help?
To explore this topic, Michael Stelzner interviews Molly Pittman.
Less than a week before Facebook holds its 2017 F8 developer conference, the company has revealed that more than 1.2 billion people use Messenger every month. This is a 20 percent increase from July 2016, when the app first passed the 1 billion mark.
The Boston Globe, like many publishers, wants to send breaking news notifications directly to people’s phones. But when it explored the options on the table earlier this year, it hit a wall: Tweaking its app or assigning developers to plug into another platform was shaping up to be a big drain on resources.
In the end, Facebook Messenger was the cheapest and easiest route, said Matt Karolian, director of audience engagement at the Globe. The paper began pushing out notifications on the platform just last week and already is seeing an 80 percent open rate.
In this post, Agorapulse talks about why Messenger is becoming such an important communication channel, great ways to use Messenger for customer service, and a little peek into the future of how Facebook is planning on integrating it even more into the fabric of how e-commerce operates.
Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help?
In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool.
Facebook Messenger Ads
Late last year, Facebook enabled Messenger as a destination for Facebook Ads. The concept is simple: instead of having the ad destination point to a website or mobile app, it can point directly to your bot inside Facebook Messenger.
This experience is substantially better than traditional methods for a few reasons. Read on to discover why.
Agorapulse share their experience experimenting with Facebook Messenger Ads. It wasn’t worth it for them, but they believe that it could be really great for certain brands. Pay special attention to your wording and the offers you are displaying and try your luck.
Have you thought about using Facebook Messenger ads to engage prospects? Messenger ads provide a personal experience for customers and prospects.
In this article, you’ll discover how to create a Facebook Messenger ad.
What does advertising on Facebook Messenger actually look like? Well, there are two distinct ways for businesses to connect with consumers via this ad format; Facebook Messenger Destination Ads, and Sponsored Ads.