Should You Create A Page?
Pros and cons of creating multiple brand Facebook pages
A single Facebook page is no longer enough for many big brands or publishers. Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.
Of course, it’s not always appropriate or realistic to do this, with some arguing that it can dilute quality and even damage brand perception. So what’s the answer? Here are a few pros and cons to help weigh up the argument.
We Deleted Our Facebook Page. Here’s Why.
There are lots of tactics you’re “supposed” to use. Here’s why that’s dangerous.
Setting Up Your Page
What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?
Your brand isn’t boring and your Facebook page shouldn’t be either.
Neil Patel takes you step-by-step through the process of improving your Facebook page. Je goes through each section or your page and tells you exactly how to make it better.
How to Verify a Facebook Page for a Local Business
Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook.
In this article, you’ll discover how to get your local Facebook page verified.
How to Ensure Your Facebook Page Complies With Facebook Terms
Do you have a Facebook page for your business? Want to be sure your page isn’t disabled (or worse, shut down) for noncompliance with Facebook’s Terms?
In this article, you’ll discover four tips to keep your Facebook page in line with Facebook’s Terms.
Cover Photos
15 Creative Facebook Cover Photo Examples & Ideas for Your Business
Take your Facebook cover photo cue from these 15 companies who are leveraging this visual branding space to capture their audiences.
12 Creative Ways to Use Facebook Cover Images for Business
Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action.
In this article, you’ll discover 12 creative ways to use your Facebook cover image for business.
Engagement
How to Grow Your Facebook Audience: 8 Success Tips
If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading.
In this article Kristi Hines shares the eight ways to grow your Facebook audience, both organically and with advertising.
12 Tips to Help You Get Seen More on Facebook
There’s nothing sadder than knowing a post was only seen by 28 people when you have 6,000 fans. Facebook offers a ton of other features — and it’s about time we all start using them.
In this post, Kristi Hines will give you tips that you can start implementing today to help you get seen more on Facebook.
Actual Ways to Drive More Traffic From Your Facebook Page
Making a few tweaks to what you post on Facebook and how can make a huge difference. This post reviews the things you can start doing today to make this network a more effective platform for your business!
How to Maximize Your Facebook Reach
Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen.
In this article, you’ll discover how to help your Facebook posts go further.
How to Engage With Other Facebook Pages Using Your Facebook Page
Do you use your Facebook page to like and comment on other Facebook pages? In this article you’ll discover how Facebook page admins and Business Manager users can continue to engage on Facebook as their page.
How to Use Facebook Page Engagement Custom Audiences
Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page.
In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement.
Should You Hide Comments on Your Facebook Page?
There are pros and cons to hiding comments on Facebook, and other strategies you can use instead. Before you hide (any more) comments on your Page, make sure you read this post.
What Should I Do with Negative Reviews on My Facebook Page?
What should you do when you get negative reviews on your Facebook page? Should you ignore them? Should you delete them?
In this post, Agorapulse will walk you through all the available options and take a look at some best practices.
Optimizing Your Page
8 Ways to Optimize Your Facebook Page
Before you start working on that strategy and start investing in ads, there’s some groundwork to be done. You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. You need to set up your page to help your new followers quickly understand what your business is about and how it can help them.
Here are eight steps to walk you through the Facebook page optimization process.
Advanced Facebook Page Insights: An Analysis Guide for Marketers
Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page.
In this article, you’ll discover how to download and analyze your Facebook Page Insights data.
How to Optimize Your Facebook Page for Product Sales
Wondering how to increase product sales without investing in Facebook ads?
In this article, you’ll discover how to organically optimize your Facebook page for more sales.
Case Studies
3 Things You Should Know About Facebook Pages According to Entrepreneur
Rocky Vy, community marketing manager at Entrepreneur, knows all about managing Facebook for business (for a global brand, no less) and keeping the more than 2.5 million Facebook fans on Entrepreneur’s main Facebook Page interested and engaged
Here are three interesting insights he shared about using Facebook Pages for business.
5 Lessons You Can Learn From Vin Diesel’s Facebook Page
Nothing Vin Diesel does on Facebook is totally unique to him being a celebrity.
Because on the one hand, sure – it’s a lot easier to scoop up fans when you’ve got a star on the Hollywood Walk of Fame.
But on the other, everything that makes him so popular with his Facebook followers is something you can do, too.
How America’s Favorite Bargain Wine Gets Great Facebook Engagement on a Shoestring Budget
What’s the key to Carlo Rossi’s success? A robust Facebook presence and a healthy ability to laugh at itself.
Brockhoff explains the underlying philosophy this way: “You risk a lot by waiting until the end of the process to find out what people think. This is how we do pretty much everything.”
As Facebook cracks down on a major spam operation, USA Today loses millions of Likes
While the number of fake accounts on Facebook’s billion-plus member social network might be a rounding error in the overall scheme of things, the world’s social networking giant isn’t ignoring the problem.