In this post, Hubspot touches on how the reactions buttons work. Then, they walk through a few implications for marketers going forward.
Facebook looks (and acts) a lot differently from how it used to, and it’s going to be a lot more different in the future.
For now, though, reactions aren’t something you need to worry about – just something to be aware of. They may not be a huge influence on the type of content you post just yet, but as time goes on, they probably will – so get used to ‘em.
So how have users adapted to using Reactions as a post response tool? To mark their anniversary, Facebook’s released new data on Reactions use, noting that Reactions have been used 300 billion times in total since launch. That sounds like a lot, but for context, Facebook reportedly generates around 4 million Likes per minute. As such, Reactions are only contributing a very small amount of overall user response activity.
But even with their low usage rate, Facebook says that Reactions are a strong indicator of interest, and will be now be weighted more heavily by the News Feed.
Whichever way the conversations go, the one thing that we are certain is that Facebook will get a better insight on how its users will be influenced by these six little emoticons.
Facebook says that reactions are now more valuable than likes – and that means getting people to use them is more important than ever!
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.