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Facebook: The Business

— December 23, 2017

Inside the Facebook team that’s charged with keeping publishers happy

Its skyrocketing ads business, ever-changing algorithm, controversial role in the dissemination of propaganda and halting efforts at sharing revenue with publishers has made Facebook something of a boogeyman for many publishers. In response, Facebook has sought to mend fences with publishers upset about its role spreading fake news and frustrated with their limited ability to make money from the platform

How Facebook Used Science And Empathy To Reach Two Billion Users

Facebook’s growth team has a methodical approach to understanding what new users want, and a surprisingly broad mandate.

Facebook plans to tackle Silicon Valley housing shortage by building its own

The shortage of housing in California’s Silicon Valley has gotten so severe that Facebook on Friday proposed taking homebuilding into its own hands for the first time with a plan to construct 1,500 units near its headquarters.

Zuckerberg implies Facebook is a media company, just “not a traditional media company”

Mark Zuckerberg gave new insights about how he sees Facebook’s role in informing the world today during a Live video one-on-one year-end chat with COO Sheryl Sandberg. Facebook’s CEO also lent support to employees trying to fight fake news today, though reports indicated some employees were dissatisfied by his initially tepid response to the issue.

Facebook on course to be the WeChat of the West, says Gartner

It’s the beginning of the end for smartphone apps as we have known and tapped on them, reckons Gartner. The analyst is calling the start of a “post-apps” era, based on changes in consumer interactions that appear driven, in large part, by the rise of dominant messaging platforms designed to consume more and more of mobile users’ time and attention. It figures messaging apps will become more popular than social media apps within the next two years

Facebook quietly announces its intention to shake up digital marketing

On the back foot after six months of measurement and viewability challenges, Facebook is coming out swinging, and it’s willing to take on all comers in the process.

Competition With Other Social Networks

Why Facebook Keeps Beating Every Rival: It’s the Network, of Course

Do you know what happens when you control four of the biggest social networks in the world? You get to stop worrying about competitors beating you on features. Interesting analysis of Facebook vs Snapchat

The New Copycats: How Facebook Squashes Competition From Startups

Tech startups live by the rule that speed is paramount. Houseparty, creator of a hot video app, has an extra reason for urgency.

Facebook Inc., a dominant force in Silicon Valley, is stalking the company, part of the social network’s aggressive mimicking of smaller rivals.

Facebook knew about Snap’s struggles months before the public

The Wall Street Journal has learned just how Facebook has been using app usage data from Onavo Protect to see how Snapchat adoption has changed over time. The social network looked at aggregated info about the frequency and duration of app use to determine that Snapchat use slowed down soon after Snapchat-like Instagram Stories became available. In other words, Facebook knew it could double down on its anti-Snap strategy within just a few months.

ProBeat: Facebook sits on Snapchat

ou know when you’re wrestling someone significantly bigger and you realize they can simply sit on you? It doesn’t matter what Snap is scheming, Facebook this week showed that it has figured out how to throw its weight around.

Here are all the times Facebook tried to stomp out Snapchat in 2016

Facebook is worried about Snapchat. Big time.

Mark Zuckerberg, CEO of the most dominant social network on the planet, won’t necessarily say that out loud. But as the old saying goes, actions speak louder than words, and Facebook spent most of 2016 showing us just how much Snapchat is weighing on the minds of those in Menlo Park, California.

Facebook AR

Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook

On Tuesday, Mr. Zuckerberg introduced what he positioned as the first mainstream augmented reality platform, a way for people to view and digitally manipulate the physical world around them through the lens of their smartphone cameras.

Facebook Engineer Asserts That Augmented Reality Will Replace Smartphones in 5 Years

At Facebook’s developer conference last week, Oculus Research predicted that AR glasses would replace smartphones in the near future. The ability to augment reality is just one of the futuristic technologies Facebook is working on.

VR

Facebook Plans to Unveil a $200 Wireless Oculus VR Headset for 2018

Facebook Inc. is taking another stab at turning its Oculus Rift virtual reality headset into a mass-market phenomenon. Later this year, the company plans to unveil a cheaper, wireless device that the company is betting will popularize VR the way Apple did the smartphone.

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