Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos.
In this article, you’ll discover three ways to evaluate and improve your Facebook video performance.
Facebook’s worldwide presence enables businesses everywhere—big and small—to connect with their audiences and expand their exposure, making it the perfect place for marketing efforts, particular social video-based ones.
Do you create videos for your business? Wondering how to best leverage your videos on Facebook?
To explore Facebook video strategy, Michael Stelzner interviews Jay Baer.
Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to multiple publishers.
When it comes to online video, Facebook offers something that no other platform — like YouTube, Vimeo, Instagram — doesn’t. The ability to distribute your content. Facebook has 2 billion users and hundreds of thousands of pages and groups that are primed for sharing video.
Facebook video has been tough for many publishers to monetize. But a growing number of them are using it to drive commerce.
To date, Facebook hasn’t made it easy for publishers to monetize their video or commerce ambitions on its platform. But video content offers a chance to buck that trend, thanks to the priority Facebook’s News Feed algorithm gives to video.
Is video part of your Facebook marketing strategy? Wondering how video is working for you on Facebook?
To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.
In this article you’ll discover three ways to analyze video posts on Facebook.
News outlets are complaining about Facebook’s terms for TV-quality videos meant to compete with YouTube.
First Media, which owns Blossom as well as So Yummy for cooking and Blusher for beauty, has developed a proprietary algorithm that predicts—and picks—which ideas have the most viral potential. The company worked with data scientists to test hundreds of original videos, creating a system that identifies the hallmarks of top videos and actually chooses which ideas are worthy of production. The model saves time and money by bypassing the typical trial and error stage, and gives employees a laser-like focus on results, said Guy Oranim, CEO.
Every video idea at First Media has to pass this two-question test: Why would someone stop scrolling to watch this video, and why would someone share it?
The Daily Dot’s no slouch when it comes to social video – it piled up over 50 million video views in the past month alone, according to data from Tubular Labs – but it’s finding regular success with its commerce videos: Of the 10 most-viewed videos it’s posted to Facebook this month, seven of them are commerce posts. Like this self-cleaning aquarium, for example, which got over 300,000 views.
What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world’s largest social network is apparently intent on encouraging long-form video.
In this post, Amy Porterfield highlights people and companies that take full advantage of this trend in online marketing through short, simple video posts.
Facebook 360 Video
Facebook’s 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since. And today, the social giant released the top 10 performing videos so far—just as the industry is gathering at the Digital Content NewFronts, where marketers have talked a lot about the potential of 360-degree footage.
360 is an exciting new tech among an ever-growing arsenal of tools for brands. Its key strengths are the depths of immersion and levels of engagement that it gives. It is certainly not for everyone, and it’s not for every brand, but it is worth considering and can really deliver results.