I Saw Her Face, Now I’m a Believer—Facial Recognition Tech Goes Mainstream
Having your phone recognize your face is just the beginning—where will this tech go from here, and what are the risks and benefits associated with its growth?
The growth of facial recognition has far-reaching implications for how we’ll do business, enforce laws, and even how we’ll interact with each other.
Project aims to achieve an accuracy rate of 90 per cent but faces formidable technological hurdles and concerns about security
Brand Usage
DiGiorno pizza used facial recognition to show how much people love pizza
The Nestlé frozen pizza brand recently used facial recognition and emotion tracking software to measure people’s reactions to pizza. For the stunt, DiGiorno enlisted 24 everyday people to host three separate parties with friends and family at a loft in New York City.
Issues
Privacy
Facial Recognition May Boost Airport Security But Raises Privacy Worries
On flights to the Caribbean island, JetBlue is experimenting with facial recognition software that acts as a boarding pass. The airline says it’s about convenience. For the federal government, it’s also about national security. But for privacy activists, it’s an intrusive form of surveillance.
This is the first trial between an airline and Customs and Border Protection to use facial recognition in place of boarding passes.
Anti-surveillance clothing aims to hide wearers from facial recognition
Hyperface project involves printing patterns on to clothing or textiles that computers interpret as a face, in fightback against intrusive technology
AI-powered facial recognition will soon track us while we shop
While Apple has asserted that your face data will stay on your phone not in the cloud, terms of service can change. And Apple isn’t the only player in our selfie-obsessed society looking to leverage our facial data. Brands have been playing with face-changing games for ages — games that capture your facial data and use it to generate some kind of fun image or illusion. Any time your facial data is stored, there’s a possibility for resale and reapplication powered by machine learning through AI. So, what are some of the ramifications of giving up your face data?
Misidentification
How a Facial Recognition Mismatch Can Ruin Your Life
It’s not that forensic face analysts are unaware of the pitfalls of their practice. But as expert witnesses with dubious qualifications are often admitted by judges, policing the field’s professionalism often falls to the analysts themselves.