Lady Gaga didn’t become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Here are seven lessons for building this kind of loyalty in any organization.
There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.
With a few lessons gleaned from Mother Monster (and marketing genius) Lady Gaga, brands can create sweet harmony with their customers–and build an authentic community in the process.
As a marketer, you are constantly working to stand out in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost because she obsessed about fame and connected the dots of her past experience. Here are some lessons every marketer can learn from Lady Gaga.