Are you a media darling or someone journalists cross the road to dodge? Here are the three biggest mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
Also contains tips from Jen Bishop.
If you are an entrepreneur, a PR person, or a growth hacker looking to get the attention of press, this article explains what you need to know to get your story featured by media outlets.
You don’t want to be in the trash folder. You want your email to be so compelling, so full of the little details that make a journalist’s job easier, that their mouse doesn’t even hover near the delete button, let alone actually press it.
So how do you make it easy for a journalist to say yes to you? Beverley Reinemann explores how in this post.