In this Google AdWords Tutorial, Lucidchart helps you ask yourself two important questions: Which of these searches should you target, and how should you try to reach those targets?
The Single Keyword Ad Group (SKAG) approach is one of the fastest ways to elevate your click-through-rates, quality scores, and most importantly, the money that you’re making.
This Single Keyword Ad Group approach isn’t just for AdWords, it works for social (Facebook, Twitter, LinkedIn, etc) and display networks as well, and it’s insanely easy to take advantage of.
Getting the most out of your Google AdWords account takes time, expertise and diligence. One of the most common mistakes marketers make, especially those new to managing AdWords accounts, is not paying enough attention.
This post gets into problems caused at the opposite end of the spectrum. Here are some common over optimization mistakes that we see even experienced PPC managers make.
A limited by budget campaign can still be successful and help you meet your business goals, however, there are more opportunities to gain exposure with an increased budget. Here’s the best way you can approach having a limited by budget AdWords account.
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.
Writing ad copy is difficult – period. It only gets harder when you have to convey your message in just a few words – something that comes with the territory when crafting copy for AdWords.
Web Profits Blog shares 12 can’t-fail-to-get-you-clicks headline formulas for AdWords, with examples.
If you want to take your AdWords campaign to the next level, this article is for you.
Neil Patel explains how you can use close keyword variants to make your ad campaigns more effective than ever while finding new audiences for your ads.
Improving Your Campaign
As human beings, we have an inexplicable fear of the unknown, of the idea that there may be unspeakable powers beyond our control that are just waiting for us to make a mistake. As it turns out, there’s a reason we feel that way.
Whether we realize it or not, monsters in some form or another really do stalk our steps. These monsters seem to be particularly prevalent in paid search advertising. Here are 3 of the monsters you may be facing in your AdWords advertising efforts
You can optimize your landing page all you want, but if you want to get the highest ROI from your PPC campaigns, you should also be optimizing the setup of your AdWords account.
Here are three AdWords mistakes that are hurting your conversion rates… and how to fix them.
A poorly managed campaign can cost more than it brings in, but a well managed campaign can keep your store or company in business. It all comes down to how much you know about AdWords and how smartly you can manage your campaigns.
In this post, Kissmetrics discusses the top 10 mistakes people make with Google AdWords. By avoiding these mistakes and following the alternative advice provided, you’ll be on your way to a highly successful AdWords campaign.
AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management.
If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these ten common mistakes that are inhibiting your performance.