If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.
With mobile searches outnumbering desktop searches in 2016, it is no wonder Google started the AMP project. SEMrush looks at what AMP exactly is, why you may want it for your WordPress (or wp) website, how to set up AMP on your WordPress site, and how to check to make sure AMP is implemented properly.
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
“Overall, I believe that AMP will offer very strong benefits to everyone who takes the time to truly do it right. And if your implementation is done with care, it can be made pretty scalable. As you’ve seen in the discussion above, the parties involved really did not spend a tremendous amount of engineering effort on AMP. Most of you who are reading this probably won’t require a ton of effort either”
Who Is Using It?
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
AMP is still in its infancy, and while early adopters have some advantage over competitors that are not yet on it, retailers are still facing some challenges. For both eBay and Eventbrite, metrics have been an issue. According to Beck Cronin-Dixon, SEO engineer and lead developer for AMP at Eventbrite, the company has been unable to accurately measure conversion because Google’s analytics have been double-counting click-throughs. For eBay, too, it’s hard to trace conversion because AMP pages are hosted by Google’s domain, which eBay doesn’t own.
Adoption of Google-led AMP rising quickly
Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers.
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.
Is It Worth It?
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site.
Accelerated Mobile Pages can be extremely powerful and effective for large online publications, news agencies and high-traffic blogs. If you simply run a 5-page business website and do not produce content on a regular basis, it’s nothing you should worry about at the moment.
Before you integrate AMP on your site, make sure that you already have an ordinary mobile version of the website.
If you have jumped in the AMP wagon and took a look at the metrics, you may be asking yourself why your AMP pages have a higher than normal bounce rate.
AMP carries with it an ecosystem where you are no longer the one serving the content, with a lot of implications in terms of measuring it. In this post, Christian Oliveira explains what the problem is, what is it caused by and how can it be solved.