As a content marketer and blogger, you have a responsibility to make the World wide web as useful as possible. How? By figuring out exactly what your topic is, who your target audience is and how to connect their searches with the right information.
As long as you can do that consistently, Google will send you more traffic. When your site gets more search users, Google will be better able to extract powerful and accurate data about the users.
If you search for a specific company, the Knowledge Graph will show an almost complete profile, depending on how well they did their SEO work. Searching for a recently released movie will show posters, reviews and screening times for your local cinema. As you see, the graph is a powerful and fascinating tool. But what can you do to get your information in the Knowledge Graph?
Google’s goal is to give users the most accurate search results in the shortest amount of time. Your goal as a marketer is the same — to give users precisely what they are searching for. Obviously, you want those results to be your own, which is why you need to be optimizing your web presence for the Knowledge Graph.
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
At the moment, Google Knowledge Graph is more like a toaster oven than a Terminator. There’s a lot it can do, but also a lot it can’t do.
One thing is for certain — you can’t hope that the Knowledge Graph is going away, or that it won’t affect you. Eventually it will, and it’s only going to get smarter. So there are now two ways you can approach this:
In this Google-dominated era of search, marketing, and discovery, the Knowledge Graph is a massive force. Some trendspotters are asking, “Who needs a doctor? Go see Google’s Knowledge Graph instead.”
While clearly overstated, such headlines aren’t completely without merit. The Knowledge Graph comprises a significant feature in the development of where search is, where it’s going, and what we need to do about it.