Who can say why some gimmicks take off and others flop? But the Google Arts & Culture app tapped into the zeitgeist over the weekend, until it seemed like just about everyone with access to a camera phone and a social media account was seeking and sharing their famous painting doppelganger.
Forget the fact that Google launched the app and online page in 2016, allowing users to browse a trove of artwork sourced from hundreds of museums worldwide. It was the portrait feature included in last month’s update that has spun the selfies into overdrive.
But not necessarily a beautiful one, according to this Google app.
The search behemoth’s app was all the rage on social media this weekend.