Guest Post Strategy
Brian Dean shares how can you get BETTER results from guest posting in this step-by-step guide to guest blogging domination. One of my favourite posts on the topic.
You’ve, no doubt, read that guest-posting is a tactic that can send you traffic, improve your search engine rankings, and establish you as an authority in your niche. But most who try guest-posting for any (or all) of those reasons never see any real success. At best, they see a trickle of traffic and deem guest-posting worthless. If you are interested in learning how the “big guys” guest-blog for success, settle in and take some notes.
Guest posting is a fantastic way to get your writing in front of new audiences, network with other bloggers and build your portfolio. But apart from writing damn good content (which, of course, is a given), how do you navigate the process of pitching, writing, and follow-up in a way that will get you on an editor’s good side?
Editor Kelly Gurnett shares the blunders she’s noticed even quality writers committing.
If you want to see guest blogging at its finest, then you need to watch this video. Here Quicksprout reveals 5 businesses, including giants like BufferApp, that are crushing it with guest posting, and the takeaway lessons that you can apply to your guest posting campaigns to get more links, traffic and brand exposure.
Neil Patel shares the five benefits of guest blogging and breaks down the planning of a successful guest blogger campaign into 9 easy to follow steps.
It’s one of the better posts about guest posting with lots of recent case studies.
Guest posts form an integral part of any blogging strategy. But can you still get them in today’s overcrowded environment? And do you even want to still try and get them?
If you’re in the market for targeted traffic and powerful backlinks, guest posting should be at the forefront of your mind. And while Google has publicly warned against mass, low-quality guest posting, there’s no doubt that it’ll remain a link building bedrock for years to come. In this chapter you’ll learn how to get the most from this timeless link building strategy.
SEO isn’t the only reason to guest post. There are a whole host of benefits to guest posting, whether you’ve just started blogging or whether you’ve been doing it for years.
Problogger founder Darren Rowse shares 7 ways that guest posting can benefit you and your blog.
Why would you want to guest-post? The answer should really start with a rhetorical “why wouldn’t you?” But, how do you start?
There’s not just one way to begin guest-posting, but the steps outlined in this guide will walk you through a few approaches, plus some best-practices and suggestions.
Getting Your Posts Publishing
Truly effective guest blogging has everything to do with quality sites and not spammy crap that will get you penalized. In the sections below, you’re going to learn exactly how to find top-notch guest blogging sites. And you’re going to love what guest blogging does for your SEO and overall marketing.
Pitching Your Post
If you really care about getting your article published, then you must understand that your relationship with the editor is just as important, if not more important, as the quality of your writing.
Here’s what you’ve got to remember: the editor you’re pitching is a person with a job to do, just like you. And the easier you make their job, the more likely they are to publish your post.
Here are five steps you can take that will make it easy for editors to say “yes” to your guest posts.
There’s no hard-and-fast rule about this situation — except that you must read each site’s guidelines before pitching! — so you’ll have to decide which way works best for you. However, having tried it both ways, here are eight compelling reasons to write your posts before pitching them.
While you may want to guest post on your favorite website to benefit your business, the effectiveness of any post is always measured by the value it provides for others.
Pitch from this place of serving. When you do, you’ll recognize a variety of possible places to publish your writing.
You don’t need to build relationships with editors before pitching them.
But editors have their preferences, and you have higher chances of getting your pitch accepted, or at least getting a reply if you simply follow guest post guidelines on their website. This post is well worth a read.
It’s one thing to get your guest post published on weightlosstipshq.info. But it’s quite another to get your content featured on a major authority site in your niche. This video will show you how to craft your content and (and outreach pitches) so that the movers and shakers in your industry will want to publish your guest posts. You’ll learn how to identify authority sites that are likely to be receptive to your pitch, how to write content that they’ll be dying to accept, and a tested outreach template you can use to get results.
Guest posting is one of the most effective ways to build links, grow your brand and drive sales. It’s become such a mainstream method of marketing that bloggers are becoming inundated with guest posting requests, which is causing them to ignore the requests.
If you want to start leveraging guest posts as a marketing channel, you should follow these four steps.
Writing The Post
You’ve got everything you need to spruce up or redo your byline so you reap its awesome marketing benefits. There’s no excuse now not to have a bio that builds your business.
Pick one of these five ingredients and bolster your bio.
After It’s Published
A lot of the success of your guest post comes from what you do after it’s published.
Even if you have very little time to follow up on your post, don’t worry: a lot of these activities are ones you’d be doing anyway – like posting on your own blog, or scheduling content for social media.
Each one of these tips has in its power to increase your conversion rate by at least one percent…use them all effectively and you could be converting over 10 percent of visitors.
That means if you just get 1,000 visitors from a guest post, you’ll land 100 new subscribers. Five thousand visits and you’ll get 500!
Guest posts can be a brilliant way to leverage another bloggers traffic and influence – but you have to be strategic about it. This case study shows non spammy, authentic ways you can leverage such opportunities to get increased subscribers.
Rather than submitting guest posts in a once-I-finish-all-my-other-work fashion, Alexis Grant created a plan that would help her keep better track of my ideas, pitch more editors and bring more eyes to my site. In this post, she shares her ‘master doc’ technique.
Sol Orwell breaks down step-by-step how he got a guest post on Ramit Sethi‘s GrowthLab, and how he was able to make his article a huge win for both parties.
Darren Rowse accepted a guest post submission about posing at his photography blog, and it went viral. In this post, he shares how he created a follow up series of posts and generated millions of views. It’s a great case study.
“The take home lesson for me is it’s not only important to create useful content, you need to take note of what works. You also need to attempt to find ways to build momentum on your site and followup with more of the same!”
Neil Patels experience writing guest posts taught him a lot. He says that if you want to generate a positive ROI from guest-posting, you can actually do so as long as you learn from his mistakes.