As neighborhoods, restaurants and museums become more photogenic, are we experiencing an “Instagramization” of the world?
Spaces like the Museum of Ice Cream and the Paul Smith Pink Wall offer a perfect setting for a highly shareable image—and that’s it. What happens to art, or travel, or the outside world in general when taking a photograph becomes an experience itself?
Where, though, do we draw the line between art and Instagram filler? What separates the monochromatic paintings of the avant-garde movement, like Ad Reinhardt’s series of square, black canvases, from a room devoted to the color blue in Ferney’s Color Factory? To someone without a robust sense of art history, why does an exhibition like the National Building Museum’s “Beach,” a 10,000 square-foot installation featuring deck chairs and umbrellas set up amid one million white plastic balls, belongs in a category apart from the Color Factory’s yellow ball pit?
With the soaring popularity of social media site Instagram, a resort in the Maldives has started offering guests their very own Instagram “butler” to help them take the perfect holiday snaps.
Instead of serving five-course meals or providing advice on wine pairing, the “butlers” are knowledgeable members of staff who show guests the resort’s most photogenic spots, guiding them around ‘Instagram Trails’ on itineraries that feature the top places to snap Insta-worthy images, such as restaurants and sandy atolls.
For years now, Instagram has sat at the center of trends in food and beverages. Now some entrepreneurs are taking the idea a step further, designing their physical spaces in the hopes of inspiring the maximum number of photos. They’re commissioning neon signs bearing modestly sly double entendres, painting elaborate murals of tropical wildlife, and embedding floor tiles with branded greetings — all in the hopes that their guests will post them.
Along with flashy decor, the restaurant is handing guests portable LED lights, multi-device chargers, clip-on wide-angle lenses, tripods—even selfie sticks. The tactic is as smart as it is worthy of an exaggerated eye roll. Worth a read.
Located on 73 Wooster Street in the trendy Soho neighborhood — located in walking distance of Burberry, Chanel, Louis Vuitton, and more luxury brands — the shop’s storefront doesn’t stand out from its neighbors. But step inside and it’s an entirely new shopping environment, more experience than engine for driving sales.
Instagram is the ultimate visual tool for brands, retailers and even new start up stores to get their brand message further, wider and more global, making their store a must-visit destination.
For brands encouraging in-store photos and getting shoppers to share brand content with their contacts and other social media users is key. However, the stores that are doing it best realise the importance of thinking beyond the basic product shot or the chelfie