“Chances are, you’ve interacted with Watson without realizing it,” says Alyssa Simpson, Program Director at IBM Watson. “Many companies hide their use of the technology for competitive reasons. They don’t want a competitor to buy it too.”
However, Simpson did share a number of major brands who are publicly using Watson, ranging from retailers like Macy’s to financial services like H&R Block. Here are 10 companies you might not have realized were using IBM technology.
IBM overhyped its Watson machine-learning system, but the company still could have the best access to the kind of data needed to make medicine much smarter.
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
IBM has come up with a way to show off the more artistic side of its artificial intelligence capabilities while honoring one of Spain’s most famous architects.
IBM and the Pebble Beach Company have partnered to add Watson’s artificial intelligence to a virtual concierge that shows guests around the Pebble Beach golf resort.
The collaboration highlights how IBM is targeting the golf business and virtual concierge experiences with its AI technology.
IBM is enlisting its IBM Watson Media platform to determine the best highlights of matches in the 2017 U.S. Open tennis tournament.
IBM will help broadcast the event live to its mobile app, using IBM Watson Media to watch for match highlights as they happen. It will take into account crowd noises, emotional player reactions, and other factors to determine the best highlight of a match
Watson’s imaging technology has potential beyond heart disease including for breast cancer, for pulmonary and brain disease, and for ocular diseases like diabetic retinopathy. In the near future, IBM plans to expand Watson’s cardiovascular imaging work from AS to nine other cardiovascular conditions, including heart attacks, valve disorders, cardiomyopathy or disease of the heart muscle and deep vein thrombosis.
IBM and PlayFab are teaming up to deliver better insights about gamers based on analysis from IBM’s Watson artificial intelligence platform.
PlayFab will provide game data to IBM’s Watson Data Platform on the IBM Cloud. Watson will analyze the data and send insights back to PlayFab to provide to its customers. That will unlock new insights and value for game developers. It will, for instance, come up with suggestions for how to keep players more engaged in real time.
After spending two to three months training the AI to piece together coherent sentences and phrases, Saatchi LA began rolling out a campaign last week on Facebook called “Thousands of Ways to Say Yes” that pitches the car through short video clips.
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
Critics say IBM executives overshot badly by allowing marketing messages to suggest that Watson’s Jeopardy! breakthrough meant it could break through on just about anything else. “The original system was a terrific achievement, there’s no question about that,” says Oren Etzioni, CEO of the Allen Institute for AI. “But they’ve really over-claimed what they can deliver in a big way; the only intelligent thing about Watson is their PR department.”
1-800 Flowers launched its IBM Watson-powered concierge service last May to help customers get more personalized results, at scale. Its name, “Gwyn,” stands for “gifts when you need.”