One of the big innovations in sales and marketing has been making personalized email outreach more efficient.
In this post, Nat Eliason from SumoMe.com shares a completely free way to do this in the context of content marketing which he has absolutely crushed as SumoMe.
Too often as content marketers, we’re focused on creating quality content, scheduling social media and doing a lot of technical tasks for promotion. In many cases, moving quickly from one task to another is how you get results.
Influencer outreach is just the opposite. For success, you need to slow your pace, focus on the people you’re contacting and help them reach their goals.
Outreach is exceptional. It gives you a great head start when you most need one – it teaches you what people in your niche best respond to and it makes you more popular. There are endless benefits to it. And while these are widely discussed, cognitiveSEO goes through some poignant examples of outreach (with their dos and don’ts) and their results.
The key takeout is being able to make a comparison between the different types of situations the following people found themselves in, and then make an informed decision on how it’s best to proceed.
Neil Patel covers the 7 most common mistakes he sees marketers, even smart ones, make on a regular basis. By the end of this post, you won’t be sending just “okay” emails. You’ll be sending good to great emails that almost always get a response as well as much better conversion rates (for links, sales, etc.).
You just published a new article on your blog and now you’re going to send a mass email to 100+ top people in your niche with an excuse: “I saw you tweeted a similar post.”
In this post, Tim Soulo explains how many outreach templates will cause your emails to be sent straight to the trash. In this post, he shows the best and worst outreach emails he’s sent and received, and teaches you how to create emails that don’t read like a copy and paste.
Most people can spot a fake a mile away, or someone who’s on the prowl to further their own progress, but would do nothing in return. You can bet that the people you want to reach out to receive pitches every day that they reject.
But how you can make yours different and create a great pitch that really increases your chances of getting `yes’ for an answer?
When you’re reaching out and blatantly asking people to “please tweet this link” in your first email, it’s clear that you have no real interest in that person.
This is why “begging for shares” is a terrible strategy. A necessary post that shows how your outreach attempts could be damaging your reputation.