A lot of planning went into creating Instagram ads.
‘If people see super spammy ads in their feeds, it’s going to be destructive to the experience.’
via HERE’S HOW KEVIN SYSTROM PLANS TO MAKE INSTAGRAM ADS WORK
Instagrams approach:
- Why Instagram’s Ad Approach Is Great News For Brand Publishing
- Instagram’s careful advertising dance
- Instagram Launches Ads, Promises, ‘We’ll Start Slow’
- Instagram ads and the future of brand advertising
The first Instagram Ad:
The first sponsored Instagram Ad debuted on November 1. It was by fashion designer Michael Kors
- Michael Kors’ Huge ‘Likes’ Tally Provides Flipside to Rocky Instagram Ads Debut First advertiser on the platform has a lot to dissect
- Michael Kors’ First Instagram Ad Gets Instant Complaints High-end watch promo puzzles users
- Surprise! Instagram users hate the new ads
- HOW MUCH ROI DID THE MICHAEL KORS INSTAGRAM AD GENERATE?
- Instagram’s first ad showed up today, so let’s all over-analyze it
- Over 5% Of Instagram Ad Views Have Led To Likes, Signaling Big Potential
Follow Up Commentary
5 Brands We Can’t Wait To See Advertise On Instagram
Instagram’s First 10 Advertisers
Seizing The Instagram Native Ad Opportunity, A Five-Step Approach
Ads on Instagram Work Great, Says Instagram
THE FIRST INSTAGRAM AD “WORKED,” BUT WHAT DO BRANDS DO NOW?
First Look: Measuring the Effectiveness of Brand Advertising Campaigns on Instagram
What Do Instagram Advertisers Actually Get for Their Money?
Instagram Is Now Publishing a New Ad Almost Every Day
Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results
Instagram tiptoes back to ads – and gets another earful
Instagram Ads: Success Stories From Levi’s and More
Instagram Ads: the dangers and exhilaration of charting new territories