One of the best ways a business can make use of the photo-sharing platform is to invest in Instagram ads. Advertisers of all sizes are seeing fantastic results. From driving mass awareness, to increasing website sales and mobile app downloads, Instagram offers limitless possibilities for the creative marketer.
While the ads started out nearly identical to Facebook ads, however, Instagram ads have made some updates in the past year. We now have additional features and tools that aren’t on Facebook ads (though they’re still run through the Facebook ads manager). These features can make it easier to get more results from Instagram ads, so we’re going to take a look at the 4 unique Instagram ad features you might not know about, but that you should.
If you haven’t started advertising on Instagram yet, but you’re considering it, then this article will help you. Neil Patel shares 5 tips to help you gain competitive advantage.
Though Facebook and Instagram ads have coalesced well in one ad system, it’s still crucial to consider them as two very unique platforms.
They are similar, but they’re far from identical, and for brands who are used to Facebook ads—this is what you need to know before you run an Instagram ad campaign.
In this post, Hubspot features Instagram Ads that impressed them (and in some cases, made them click) with actionable suggestions for your next Instagram Ads campaign.
Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform.
In this article, you’ll discover how to set up lead ads on Instagram.
Want to advertise on Instagram? Ready to take your Instagram ads to the next level?
Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic. In this article you’ll discover four features you can use to create Instagram ads that stand out.
Despite these brands’ vast differences, their Instagram ads are effective because of several things they have in common. Here are five main factors that set apart Instagram ads that perform well from their less effective counterparts.
Long gone are the days when Instagram co-founder Kevin Systrom vetted every ad on the platform. Now, ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram.
Gucci wants the kids, and the grownups, to know it’s hip.
For its latest campaign, the luxury fashion house has commissioned a number of memes for Instagram around the theme “#TFW Gucci” or “That Feeling When Gucci”—playing on the popular internet art form to promote a new line of wristwatches.
Emeric Ernoult shares his experience experimenting with Instagram Ads. His case study shows that audiences can be different and any campaign on a new requires close monitoring.
Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
The group most likely to search out products after seeing Instagram promoted posts is those aged 65 through 74