Many brands have taken advantage of the opportunity to give consumers an intimate look at what their products have to offer..
Business Insider Advertising has compiled a list of the brands who are doing this in really cool and surprising ways that make people want to share.
Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart.
They make sure their photos say something
Recently the people at Flipsnack released a study analyzing the activity on the Instagram accounts of 15 of the most influential magazines like Sports Illustrated, Esquire, GQ or Maxim.
The objective of the study was to reveal the behavior of major publications on their Instagram accounts, observe what they do, how their posts perform, and draw helpful conclusions.
Check out how major publications use Instagram to grow their readership.
Dazed, the youth fashion and culture magazine, is launching three new verticals in the coming months: Dazed News, Dazed Beauty and one focused on streetwear, after seeing what content is flying on Instagram.
While beauty and fashion publishers have opted for highly polished, aspirational visual content on Instagram, Hearst title Cosmopolitan UK decided a year ago to change its strategy on the platform to focus on posting more funny, shareable content.
This approach appears to be paying off, with Cosmopolitan UK, which has 330,000 Instagram followers, growing its Instagram following by 31 percent between the end of 2016 and the end of 2017, according to the publisher.
For a look into what works best for Content Marketing Institute, here are there top 10 Instagram pics of 2016 based on number of “likes.”
Too Faced is proving you don’t have to be a socially native beauty brand like Glossier or ColourPop to dominate the online conversation. The cosmetics brand, which was founded in 1998 and is known for its Better Than Sex Mascara, is currently on track to be one of the leading brands on social media for 2018.
People are talking about the brand on Instagram, regardless of whether it has an active presence there. In the U.K. in 2017, for example, most Nike mentions from fans (55 percent) happened on Instagram, where just 35 percent of the brand’s own content was uploaded to the @nike and @nikelondon accounts, revealed Share Creative.
The hashtag #stationery has over 2 million posts on Instagram, with big brands including Primark and ASOS also jumping on the ‘stationery porn’ bandwagon.
Why can’t social media get enough of the stuff? And what are these brands doing to delight and engage users online? Econsultancy delved into the topic a little more.
A photo-heavy platform like Instagram may seem like an odd place for a pen company to shine, but Pentel of America has cracked the code.
While Pentel didn’t see much traction on the platform at first when in joined in 2014, things took a turn last year, during which time the brand witnessing a 328 percent growth on Instagram over the year. Its follower count shot up to over 40,000 followers from 11,000, and it amassed over 51,000 post likes in the process.
The company’s social media team closely watches the brand’s Twitter to keep an eye out for customers who are disappointed by cheese that isn’t as stretchy as what is portrayed in ads. If the team spots a complaint, it could lead to an email reminding staff not to overcook a tortilla or let products to sit around for too long after being fried.
Now, when Taco Bell develops new menu items, how the snacks will look on Instagram is top of mind.
Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.
So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve.
In the past 12 months, House of Highlights has accrued 3.5 billion views, surpassing competitors such as the individual accounts for ESPN, Fox Sports and Bleacher Report.
The account got 500 million interactions in the past 12 months and gets an average of 225,000 engagements per post today, making it one of the top 40 most-engaged accounts on Instagram, according to CrowdTangle.
The brand has consistently grown its audience across Facebook, Twitter, and Instagram, with the latter platform seeing particularly high levels of engagement. From October to November 2016, the Wayfair US Instagram channel accounted for 84% of the brand’s total social engagement for the period.
So, what can other retailers learn from its strategy?
Burns became the TSA’s social media lead in 2008, but it wasn’t until about three years ago that he really found his marketing sweet spot. That’s when he launched the TSA’s Instagram account, which grew to 235,000 followers by 2015 thanks to the public’s pornlike fascination with images of confiscated weaponry.
With Instagram, finance companies are focusing on content that generates interaction, since peddling products outright can easily be shut out by users who may not want to see advertising on the platform.
As TV ratings continue to take a beating, broadcasters are searching for ways to keep audiences — particularly hard-to-reach teenagers — engaged in their shows. For Norway’s public service broadcaster, NRK, this meant putting Instagram at the heart of its popular teen drama, “Skam.”
Part of this success came from the social media activity of the show’s characters. All 15 characters have their own Instagram accounts, with some amassing 800,000 followers, and group chats and text messages were regularly posted online.
In recent years, President Obama was the undisputed Instagram champ among world leaders, with 13.9 million followers. But with Obama shuffling off the stage, which global kingpin reigns supreme on the photo sharing app?
While other industries might concentrate on a multi-platform approach, also using the likes of Facebook and YouTube to reach an audience, fitness brands seem to typically concentrate on Instagram to drive social strategy.
So, which fitness brands are winning on the platform, and why exactly does it work so well? Here are a few reasons and examples.
Ice cream brand Halo Top’s Instagram account features image after image of its carton pints swimming in melted swirls of vibrant oranges, purples and browns. It’s such organic social posts that have helped launch the 5-year-old brand in stores nationwide without spending a penny on advertising.
Halo Top’s Instagram account, which has 461,000 followers, emphasizes the packaging, with photos and GIFs of these pints set against minimalistic backgrounds and pops of color.
What are the benefits of charities using Instagram, and how can they make the most of it? Here’s some insight along with a few examples of those doing it right.
This article will explore the posts from Instagram’s biggest brands and influencers, and give you actionable takeaways for those brands who don’t have multi-million-dollar marketing budgets.
In this guide, Convince & Convert rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. None of these brands use shady, behind-the-scenes tactics like buying and selling followers. Here are seven examples of B2B brands doing Instagram marketing the right way.