Now that Instagram has become a proven resource more than just a gimmick, it makes sense for companies to start getting active. Whether you’ve been ignoring the platform or struggle to get off the ground, Sprout Social will walk you through everything you need to know to master Instagram for business.
So how do you turn the casual Instagram browser into a click that you can bank? How do you get traffic from Instagram?
Once you’ve deployed a few of these tactics you should start to see an uptick in website traffic from Instagram.
Should I use Instagram?
When you start a business, you want every effort to attract new customers. Taking time out of your day to craft a high-quality photo, choose the right hashtags, and double-check your copy could help you do that — or it could just pull you away from more important, money-making tasks.
So how do you know if the ubiquitous photo sharing site is worth the effort? It depends on your business and your goals. This post explore what works, what doesn’t, and how your business fits into the (filtered) picture.
Per SocialBakers’ research released today at the company’s Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times more via the app, when compared apples-to-apples with Facebook.
Maybe you haven’t yet made the leap by switching to an Instagram Business account, but the more you think about it (and the more incentive Instagram gives us to switch), the more you’ll convince yourself – it’s time.
Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.