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Instagram: Business Basics

— December 23, 2017

Business Tips

How to Use Instagram for Business: A Complete Guide

Now that Instagram has become a proven resource more than just a gimmick, it makes sense for companies to start getting active. Whether you’ve been ignoring the platform or struggle to get off the ground, Sprout Social will walk you through everything you need to know to master Instagram for business.

How To Get Traffic From Instagram: The Complete Guide

So how do you turn the casual Instagram browser into a click that you can bank? How do you get traffic from Instagram?

Once you’ve deployed a few of these tactics you should start to see an uptick in website traffic from Instagram.

Should I use Instagram?

Is Instagram marketing worth your time? Here’s what entrepreneurs need to know

When you start a business, you want every effort to attract new customers. Taking time out of your day to craft a high-quality photo, choose the right hashtags, and double-check your copy could help you do that — or it could just pull you away from more important, money-making tasks.

So how do you know if the ubiquitous photo sharing site is worth the effort? It depends on your business and your goals. This post explore what works, what doesn’t, and how your business fits into the (filtered) picture.

Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook

Per SocialBakers’ research released today at the company’s Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times more via the app, when compared apples-to-apples with Facebook.


 

Business Profiles

How to Create an Instagram Business Account and Why You’d Want To

Maybe you haven’t yet made the leap by switching to an Instagram Business account, but the more you think about it (and the more incentive Instagram gives us to switch), the more you’ll convince yourself – it’s time.

Instagram’s business profiles are being used by more than 25 million marketers

Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.


 

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