In this post, you’ll get an in-depth look at micro-influencer marketing, including tips on finding the right ones for your brand and ways to launch a successful campaign with them.
Now that Instagram’s algorithm is limiting the reach of some businesses, Instagram influencer marketing is poised to become a key strategy to promoting your products and brand on Instagram. Here’s everything you need to know.
“Like the old saying goes: it’s not what you know, it’s who you know.”
But, what if you don’t know who your “who” should be? How do you reach the right influencers? Choose the right campaigns? Most importantly, how do you dig beyond vanity metrics and ensure ecommerce ROI? Jonathan Chan recommends that you orient your search around three main metrics.
As following base continues to increase, like rate keeps decreasing. Instagram influencers with 10,000 to 100,000 followers see a 2.4 percent like rate, compared to 1.7 percent for those with 1 million to 10 million followers and more. Comment rate follows a similar pattern.
The findings apply to sponsored Instagram posts, too, which suggests the sweet spot for maximum impact is an influencer with a following in the 10,000 to 100,000 range. Call them “micro-influencers.”
In this article, you’ll learn:
- Why Instagram influencer marketing is so popular
- How to set up a budget
- How to create your marketing campaign
But the two Instagram accounts, with more than 80,000 followers between them, have one big thing in common: they’re both fictional, made up from stock photos and modelling snaps and a few hundred dollars worth of paid-for fake followers and engagement.
From March to July, the California-based Mediakix created the two profiles from scratch and secured four paid brand endorsement deals between them worth US$500 in total, including the value of free products.
Let see how Under Armour is using celebrity influencers on Instagram, and what other brands can learn from them.
While some automotive brands focus on nostalgia, others capitalise on user-generated content. But whatever the approach, many are recognising the power of using Instagram to attract and engage car enthusiasts.
Becoming An Influencer
More and more influencers are starting to carve out their share of marketing on the social media platform. Influence.co examined more than 500 top influencers on the ’gram to determine their average earnings per post, which industries have the widest margins, and how many followers are needed to pull in the big bucks.
Overall, subject matter, quality of content and audience size are all determining factors for how much an Instagram influencer can earn. The challenge for modeling accounts is to cultivate an authentic appearance of style, while photographers are likely to fetch top dollar for high-quality images.
Curalate chatted with style influencer Ian Michael Crumm and circled back to Sabir Peele of Men’s Style Pro to hear their tried-and-true media kit methodologies.
To help you achieve influencer status, we asked Cassey Ho, the founder of @blogilates and one of the most popular health and fitness influencers in the world, to share her top 5 tips on how to become an influencer on social media.
With Jack now at 2 million Instagram followers, and Lauren close behind with 1.2 million, the couple now makes enough money from the brands and tourism companies that sponsor them to fully supplement regular adventures around the globe, as well as a home base in Bali. In a Q&A recently posted to his official website, DoYouTravel, Jack shared a few tips that helped propel him and Lauren to Insta-fame.