After months of relentlessly copying Snap Inc.’s features for its own version of vertical video, Instagram says it now has 200 million people using the Stories feature on a daily basis.
Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on August 2nd.
“Snapchat will likely remain my favorite app for sending incredibly weird things to a handful of close friends—its selection of stickers, face-transforming filters, geolocation tags and so forth—which run circles around Instagram’s features. But where Stories are concerned, Snapchat’s in trouble. “
Instagram Stories is already proving its value as a marketing tool – so if you aren’t caught up on the how and the why, now’s the time to get on board.
Meet Edgar takes a closer look at what’s up with this new feature.
Rent the Runway has been hosting two series on Snapchat since August: a virtual try-on that shows how dresses fit on real people (modeled by employees) and Q&A “office hours” with different members of the team. However, when the company looked to launch a social media element for its upcoming sample sale, it looked instead to Instagram Stories.
Instagram’s Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million daily users in just two months to hit 250 million daily users in June. In comparison, Snapchat’s own platform had just 166 million as of the first quarter of this year, according to the company’s most recent quarterly earnings.