Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page. So how do you build a Story? And what does this mean for your strategy? Hubspot has you covered.
Whether you’re choosing between Snapchat and Instagram Stories, or simply considering adding the new feature to your social roster, the bottom line is: with nearly 50 percent of brands using Instagram—and many of them likely making the leap to Stories as well—can your brand afford to wait?
Like Snapchat, not everything about Instagram Stories is intuitive. But the platform’s basic features are pretty user-friendly. This post walks you through them.
For some users, tools like live video create new opportunities to share snippets of their lives with friends, family and followers. But for the more savvy social media entrepreneurs, live video paves yet another smooth path for engagement and brand awareness … and it may be one of the most profitable social roll-outs to date.
You may be wondering how to actually use Stories effectively for your business. There are plenty of other blog posts out there on this topic and they all recommend the same (ahem… lame) examples: behind-the-scenes, inspiration, product promotions, frequently asked questions, and so on.
Yes, those are all great ideas, and they work. But there are so many other ways you can get creative!
Here are 5 ways you can more creative with your Instagram Stories.
One of the bonuses for marketers is that the similarities to Snapchat mean it won’t take you long to get to grips with Instagram Stories. You probably already have experience at producing short, snappy content. So, why and how can your brand use Instagram Stories?
If your business is thinking of hopping on board, consider these “Three Fs of Instagram Stories: Followers, Features, and Funds.”
How Can I Use Instagram Stories?
For social media marketers, Instagram Stories provides another feature to boost your presence on the network. It’s important to pay attention to your current followers and always be ready to reach out to more.
Instagram stories can be a brilliant way to enhance your overall — and of course, more specifically, Instagram — content strategy. As is the case for creating any content for your business, regardless of platform, it’s worth taking the time upfront to narrow in on what you’re trying to achieve with your story content. It should, of course, align with your overall Instagram strategy as well.
Here’s how a few of the Internet’s most creative makers (and Tailwind members) are taking advantage of Instagram Stories to increase engagement with their followers.
Creating A Story
Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, Michael Stelzner interviews Sue B. Zimmerman.
Instagram Stories allow you to record live video or take photos with your smartphone and add them to a story that lasts for only 24 hours.
In this post, you’ll discover how to create Instagram Stories and respond to people who engage with your Stories.
Tips And Tricks
Did you know that you can add stickers to your posts before sharing them on Instagram Stories? If you’ve yet to try this feature for yourself, Adweeks guide will help you get started.
Do you want to use Instagram Stories but not have certain users see your content? If so, follow this guide to stop those users from seeing the posts your share in your Stories. Note: Stopping a user from seeing your Stories will also prevent them from seeing your Live videos.
Now that you are using Instagram Stories for your business, it’s time to get serious and start measuring that ROI. But how do you measure your Instagram Stories ROI? Let’s take a look at some key metrics and how to calculate them.
Instagram Story Links
Wondering how to create swipeable Instagram Stories links?
In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your Instagram marketing.
Scheduling an Instagram story is as easy as scheduling an Instagram post. With just a little bit of forethought, you can have an entire week’s worth of Instagram stories ready to go in under an hour. Check out this Instagram hack Tailwind Marketing manager Melissa Megginson came up with!
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories.
How Are Publishers Using It?
Now with Instagram offering both long- and short-term content, newsrooms are rolling out different strategies for the two similar-but-distinct platforms. Nieman Lab talked with The New York Times, National Geographic, and Sports Illustrated — each known for striking photography and large Instagram followings — to understand how they are trying to make use of Instagram Stories for a new kind of visual narrative.
Fashion brand feeds on Instagram tend to be highly polished and painstakingly curated. But for British Vogue, the platform’s Stories feature allows the publisher to be a little more playful.
It seems to be working. The fashion brand’s U.K. account has doubled to 2 million followers in the last year, thanks largely to how it has honed its Instagram Stories and video output since December.
Instagram Stories is more than a Snapchat rip-off. It’s also a good way to drive newsletter subscriptions, as Teen Vogue has recently discovered.
Since the Condé Nast-owned publisher launched Woke Letter, a weekly news- and politics-focused newsletter, a little more than three months ago, the biggest engine of its subscriber growth has been Instagram Stories, which it uses every week to entice people to sign up.
Instagram Stories has become yet another tool for broadcasters to reach new audiences and test out content ideas. Many are still in the experimental stage, though, and have yet to lay down any strict strategies.
Broadcasters are using the 4-month-old feature to repurpose video content, push out infographics and take viewers on local tours. Right now, the feature is more about sampling than drawing in viewership to owned platforms.
Football site Goal is pouring resource into Instagram Stories, having figured out the sweet spot for the right content mix.
ThePerform Media site has grown its overall Instagram base from a few hundred thousand to 1.5 million in the last six months, and had 230,000 video views on the platform last month, according to Tubular Labs. Goal says it is getting about 25,000 views per Story.
How Are Brands Using It?
Bustle, New Form Digital and WeBuyGold have started producing original programs for Facebook’s other fledgling video service.
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.
Here’s a closer look at the various aspects of the campaign and why Nikki Gilliland thinks it works. Brilliant post.
Which brands have become major players in the space? Here are a few of Hootsuites favorites. Read on to learn what you can take from their success and implement in your own strategy
What Instagram Stories has provided however is an opportunity to do all of that at a rapid pace, without having to worry about the quality of the content. As with Snapchat before it, it’s the fact this content disappears 24-hours later that’s so appealing to these brands. Blink-and-you-miss-it as standard provides the exclusivity they appreciate, while not compromising on the beautiful feeds they are otherwise curating on their main accounts.
Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts—there is no view count or like count. That said, there is no denying that these six brands are winning in their Instagram Stories.
Instagram And Sports
Chalk up a success for Instagram’s internal new “correspondents program,” which involves getting big-time college football programs to use Instagram Stories on game days through the rest of the year. The correspondents program will culminate at the national title game, during which one of the correspondents will be chosen by Instagram to take over the main Instagram account and create a story for its 200 million followers.
Instagram Story Takeovers
Have you considered hosting an Instagram Story takeover to grow a larger following?
Collaborating with highly engaged Instagram users will introduce their followers to your content.
In this article, you’ll discover how to plan and execute an Instagram Story takeover.
Even though Instagram Stories have only been around for two weeks, you can already see Snapchat-like behaviors crossing over to Instagram. One of the most beneficial, from a marketing perspective, is account takeovers.
Think about it this way: a takeover is the same as getting a cool guest on your podcast, YouTube show, or even posting a selfie with a celebrity. When someone with influence shows up in your domain, there’s innuendo for endorsement.
Looking for ways to encourage your audience to interact with you on Instagram?
Want to get more feedback from your audience in a direct way?
In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results.
Instagram Story Ads
Wondering how Instagram Stories ads can help your business?
Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience.
In this article, you’ll discover three ways to use Instagram Stories ads.
Do you use Instagram stories? Looking for ways to increase your conversions?
Instagram Stories ads have expanded to include four objectives that let marketers drive specific goal-oriented conversions.
In this article, you’ll discover how to use Instagram Stories ads to improve your marketing results.
Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience.
In this article, you’ll discover how to create ads in Instagram Stories.
Creativity can be found anywhere. Nowhere was this better punctuated than at Cannes Lions this year, where a music video won Film Craft, a branded film won in Titanium, and an internal creative team took the Film Grand Prix.
To illustrate this point in the world we actually live in, Wieden + Kennedy Amsterdam launched “Stories Are Everywhere,” a massive Instagram Stories campaign, and the agency’s first work for the platform.
Instagram users in São Paulo can now add geostickers to their Instagram Stories, joining their counterparts in New York and Jakarta, Indonesia.
Instagram Stories Vs Snapchat
After months of relentlessly copying Snap Inc.’s features for its own version of vertical video, Instagram says it now has 200 million people using the Stories feature on a daily basis.
Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on August 2nd.
“Snapchat will likely remain my favorite app for sending incredibly weird things to a handful of close friends—its selection of stickers, face-transforming filters, geolocation tags and so forth—which run circles around Instagram’s features. But where Stories are concerned, Snapchat’s in trouble. “
Instagram Stories is already proving its value as a marketing tool – so if you aren’t caught up on the how and the why, now’s the time to get on board.
Meet Edgar takes a closer look at what’s up with this new feature.
Rent the Runway has been hosting two series on Snapchat since August: a virtual try-on that shows how dresses fit on real people (modeled by employees) and Q&A “office hours” with different members of the team. However, when the company looked to launch a social media element for its upcoming sample sale, it looked instead to Instagram Stories.
Instagram’s Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million daily users in just two months to hit 250 million daily users in June. In comparison, Snapchat’s own platform had just 166 million as of the first quarter of this year, according to the company’s most recent quarterly earnings.