Longer Instagram video has loads of potential but you need to be creative to make it work. Using multi-clip editing and a selection of tools ,you’ll be able to create fun, longer videos that keep your
What we see now can be called an era of live video. According to Cisco, 75% of the world’s mobile traffic will be video by 2020. Video content falls into the latest trends of digital marketing, such as personalisation, brand humanisation and the consumer demand for an in-the-moment approach. No one knows how long it will last, but the fact that you should be involved is undeniable.
Learn how to edit your shots, get better sound, and make your friends say “ooooh” at the creative ways you’ll be playing with video.
Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement?
To explore how to create short videos for Instagram and Facebook, Michael Stelzner interviews Lindsay Ostrom.
Publishers are piling into Instagram video. Fifteen months after the Facebook-owned platform raised the maximum length on a video from 15 seconds to one minute, video has become a central area of focus for publishers there, according to NewsWhip data.
Engagement numbers for videos posted to top media publisher accounts worldwide increased by 53% year over year in May, surpassing the 46% growth rate seen for photos over the same timeframe.
In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. The visual-centric platform is known for its high engagement, and social videos are just as important here as they are on other platforms. The challenge brands are now focusing on is how to get more Instagram video views.
Fortunately, there are some tested methods to boost views on your Instagram videos, backed by data and case studies.
As these examples show, there are a multitude of options for incorporating video into your content marketing strategy. Everything from motion graphic videos, to stills or interaction with customers all present a great opportunity to begin testing video for your brand
One week into launching the campaign, the videos had more than 250,000 views, 80,000 likes and 400 bookmarks—the feature that lets users save posts to their account.
Streetwear publisher Highsnobiety is one of the publishers embracing Instagram, particularly when it comes to video.
Twelve months ago, the publisher had 1 million Instagram followers. Today, it has nearly 1.7 million followers, close behind its Facebook account, which has 2.1 million. In May, the publisher had 12.4 million likes and comments across 574 Instagram posts, making it the No. 8 publisher in monthly engagement, behind ESPN but ahead of Vogue and Fox News, according to NewsWhip.
Hootsuite put together the following guide to look at how some true social trailblazers are paving the way with their creative Instagram video strategies
In this post Donna Moritz takes a look at 5 Brands using Instagram Video to Create Engaging Visual Content.
These brands are using 15 second videos to do what Instagram does best – to take us on a journey, by giving us short visual stories that act as a sneak preview to a bigger picture.
There are a lot of brands who are posting great photos on social media. But what about videos? While brands have been slower to adapt to Instagram’s video platform, many of the ones that are experimenting with it are doing it really well. Hubspot shares 17 examples.