Spaces like the Museum of Ice Cream and the Paul Smith Pink Wall offer a perfect setting for a highly shareable image—and that’s it. What happens to art, or travel, or the outside world in general when taking a photograph becomes an experience itself?
Mollie Quirk shares how she has changed her lifestyle in order to have more Instagram content.
One Thai photographer has set about revealing exactly how people distort images to make their lives looks more amazing.
Titled #slowlife, the clever photography series by Chompoo Baritone, who is based in Bangkok, shows a typically impressive Instagram posts at odds with their surrounding reality.
Instagram, like all social media, is about presenting the ideal version of yourself. It’s not not yourself per se. … It’s more like, all the best parts of you displayed to the world and ignoring all the worst parts. Olivia Muenter shares the effort that really goes into getting the ‘perfect’ pictures.
Here’s a 3-minute video that shows the reality behind many picture-perfect Instagram photos. The video highlights how the “perfect” lives seen in social media photos are often faked and completely different from the person’s reality. Users can appear to be living lavish, “perfect” lives, but in reality, they are often mundane like everybody else.
The video features scenes of people spending lots of time and effort in capturing one apparently “natural” or “off the cuff” image. But the shots are contrived and not an accurate representation of what’s going on.
How influencers transformed eating from an activity into an aesthetic.
Being An Instagram Influencer
Here is a breakdown of the tricks and hacks they often pull when shaking down marketers.
The stylish photos influencers post online are designed to look effortless and natural. But make no mistake: Each image is the product of several layers of carefully honed business strategy.
“The plan was this: I would go undercover for a month, attempting to turn my schlubby @mchafkin profile into that of a full-fledged influencer. I would do everything possible within legal bounds to amass as many followers as I could. My niche would be men’s fashion, a fast-growing category in which I clearly had no experience. The ultimate goal: to persuade someone, somewhere, to pay me cash money for my influence.”
Many agencies and marketing platforms promote the idea of “micro-influencers,” who are considered more authentic than those with millions of followers. But this cohort — whose following base typically falls in the 10,000 to 100,000 range — are mostly likely to turn to bots to inflate their authenticity. Like Wong, many micro-influencers on Instagram are using bot providers — the costs range from $9 to $40 per month — to generate followers, likes and comments based on certain rules in an automated way.
“We live in an era where way too often the number of likes we get on a post is the correspondent numeric value we give to ourselves. I learnt early on to not let my self-esteem be affected by numbers. If you are posting good content but your numbers are low, please, please, please, don’t question your worth nor your work! It’s not your fault! It’s not about your content, it’s not about your work. Instagram today is not about The Work at all, not anymore.
It’s about strategy. That’s what it came down to.”
“And he did know me. Rather, he knew the caricature of me that I had created and meticulously cultivated. The me I broadcast to the world on Instagram and Facebook. The witty, creative me, always detached and never cheesy or needy.
That version of me got her start online as my social media persona, but over time (and I suppose for the sake of consistency), she bled off the screen and overtook my real-life personality, too. And once you master what is essentially an onstage performance of yourself, it can be hard to break character.”
Every day, thousands of people on Instagram snap pictures meant to invent a new identity for themselves. That is the message behind this wonderful photo series by Chompoo Baritone, a photographer in Bangkok, Thailand who shows just how fake Instagram photos can be.
How do you persuade B-list celebrities to plug your scientifically bogus food intolerance test on Instagram? Former employees at Pinnertest say it involves buying social media followers and paying stars thousands of dollars.
This week at Cannes, the “Like My Addiction” campaign has already won 14 Lions—four golds, five silvers, five bronzes—just through Tuesday’s award shows. Adweek met with the BETC creative team to talk about Louise’s success, and what’s next for her. They share their conversation with executive creative director Stéphane Xiberras. They also take a deeper dive with activation strategy head Julien Leveque, creative communication head Niamh O’Conner; and associate director Isabelle Picot.
The 25-year-old social star—who racked up over 50,000 likes in a couple of months with photos of boat parties, travel and endless dinners—is actually part of a campaign from Paris agency BETC called “Like My Addiction.” Quite interesting case study.