Writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you’re looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.
The Breadcrumb Technique is literally the landing page version of the “Yes Ladder”.
It’s the art of eventually getting to what you want (the conversion) as a marketer, by getting visitors to accept/say yes to much smaller requests first. By asking your visitors questions with fields that are easy to answer and allow them to stay anonymous, you’ll set yourself up for a higher chance of them to finish the entire conversion process.
Don’t underestimate the value social proof has on growing your business. Implementing some of these tactics could lead to surprising results
This page is a list of resources that can be applied specifically to landing page optimization, found on ConversionXL & from other great websites around the web. It’s a brilliant resource and a great example of curation. It organizes everything to best simulate a visitor’s experience on a landing page from first click to final conversion.
To get the most out of this guide, please use each resource to focus on one area of your landing page experience at a time.
The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success)
Landing page creation is a bit like chemistry. You’re taking elements that already exist and putting them together in just the right proportions to engineer the exact reaction you want from your audience. But which elements do you need? When you’re just starting out, sometimes it’s hard to even get a grasp on all the possibilities out there.
That’s why Leadpages created something new: the Periodic Table of Landing Page Elements.
Leadpages has released free landing page templates to the public based on the templates their customers have had a lot of success with. You will need to do some coding or hand them off to your web developer to customize them for yourself. Alternately, they are available if you sign up for Leadpages. Even if you don’t plan to be a customer, it’s a useful resource.
Meanwhile, roughly 90% of people assume that testimonials found inside of marketing messages are “made up.” In other words, while they might trust reviews on an Amazon product page or some other non-sales platform, most consumers do not trust testimonials when they see them on landing pages.
How do we deal with these trust issues as marketers?
A well-designed landing page can make or break a campaign. Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective landing page?
Here are a few key tips (plus examples) to help.