Sales on social networking sites like LinkedIn can be tricky for people who are accustomed to the typically aggressive interruption style approach because online communities disdain overt commercial messages. Over the past several months, David Meerman Scott collected some of the ineffective ways people have used LinkedIn messaging to reach him and includes 12 of them here together with commentary on each.
LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve.
To help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking … but definitely shouldn’t.
Are you looking for new ways to make LinkedIn work for your business? Wondering what other businesses are doing with LinkedIn?
In this article, you’ll discover how four different companies sustain a successful LinkedIn presence and find tips for building a presence to engage your own audience
How to optimize the world’s best B2B networking platform for more traffic and customers.
If you want to get serious about attracting the site’s 61 million senior-level influencers and 40 million decision makers, you need a game plan. You need to learn from the people who spend all day, every day, in LinkedIn’s trenches. You need to learn influencer marketing on the platform by studying the way LinkedIn uses LinkedIn for marketing.
In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform.
Young job seekers prefer researching company culture and workplace life on Instagram
Like every social network, LinkedIn has its own official rules of conduct. But most LinkedIn etiquette expectations come from the LinkedIn community. In this article, Charli Day tells you the fundamental Dos and Don’ts of LinkedIn etiquette and offer up a few tips to help you network like a pro on the world’s top professional networking site.
Even if you’ve been on LinkedIn for awhile, this guide will offer you some helpful tactics to make the most out of your LinkedIn presence.
LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.
In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn.
To help you get the most out of LinkedIn analytics, Hootsuite put together the following guide.
LinkedIn holds its analytics close; pages get some aggregate information, but very little granular data. Individuals get virtually nothing. Fortunately, we have an ally in Google Analytics™; as long as we meet the pre-requisites, we will be able to make the determination about when to be most active on LinkedIn.
Christopher S Penn explains how in this short video.
Your LinkedIn Profile
If your profile isn’t optimized, you’ll find yourself gaining little to no traction from it.
So, how do you optimize your profile to maximize your income? Just follow the steps in the featured infographic.
Put These LinkedIn Profile Tips into Action for the New Year
Whether you’re a business owner, executive, manager, or rising star, you’ll want to be sure to have a profile on LinkedIn that reflects your expertise and professionalism. By investing even a little time to update or create your LinkedIn profile, you’ll be surprised by the amount of additional profile views you can attract
When you post a status update, it’s not about the number of people who read it. It’s the quality of people who read it. And, if you’ve curated your network carefully, it’s the percentage of people within your network who read it, too.
This is a far more accurate barometer of influence. In the long run, it’s more valuable, too. If you follow the process, you can increase your engagement levels on LinkedIn.
Want to incorporate video into your LinkedIn marketing?
Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business.
In this article, you’ll discover three ways to enhance your LinkedIn presence with video
Do you want more video views from LinkedIn? Wondering how uploading native video can help?
Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content.
In this article, you’ll discover how to upload and share native video on LinkedIn via the mobile app.
With LinkedIn publishing being so popular, it has become a hybrid between a social network and a publishing platform. Depending on your goals with LinkedIn, this could or could not work in your favor.
Either way, it appears LinkedIn remains top dog for B2B professionals in 2017, so we look forward to seeing where they go from here.
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.
There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members, including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes.
LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads. The site offers several options for these sponsored messages.
LinkedIn Ads used to be a waste of time just a few years ago. However, they’re now becoming a staple for B2B marketers everywhere.
Here’s why LinkedIn Ads used to be so bad — and how the site has improved to become one of the best ways to drive traffic and B2B leads.
If you’re ready to expand your reach and build your online network, then it’s time to capitalize on the vibrant LinkedIn community. If you’re willing to put in the time, LinkedIn will help you reap valuable rewards.
Sol experimented with sending a personalized mass update to his LinkedIn contacts, with the goal of strengthening weak ties. He was successful, achieving a 10% response rate and deeper bonds.
The reality is that you need to know how to set up and market your LinkedIn group, if you want it to thrive. In this article, Neil Patel shares how you can do just that.
By the end, you should know all that you need to, so that you, too, can join the other business owners who have created successful LinkedIn groups of their own.
In this article, you’ll learn how you can generate a steady stream of leads, new conversations, and opportunity from LinkedIn (in a non-spammy way).
You’ll also learn about the two different aspects of LinkedIn groups, and how you can leverage on both sides of the virtual fence, to bring your business to the next level
If you’re considering starting a group of your own, or your existing group needs a little love, here are a few ways you can make sure you stand out.
Meet Business Goals
Interested in tips for nurturing prospects on LinkedIn? LinkedIn offers unique opportunities to move people from leads to customers.
In this article, you’ll discover a five-step plan for turning cold LinkedIn prospects into warm leads.
Since LinkedIn advertising is still evolving, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step-by-step guide will help you set up your LinkedIn Lead Gen campaigns with ease.
There are some basic things to know that will help you find good clients on LinkedIn. Carol Tice goes element-by-element through the LinkedIn profile format, and gives you a tour of how to make each facet of your profile show you off to best advantage:
While it certainly helps to be officially designated as an influencer by LinkedIn, it’s also possible to succeed on the platform without any special status. It’s also not necessary to publish frequently or in English to have great success.
Given that shares from LinkedIn are growing, and the platform is accessible to everyone, now is the time to consider making it part of or expanding its role in your B2B content marketing strategy.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Greg Ciotti experimented with republishing content on LinkedIns publishing platofrm was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. The results were excellent: he amassed over 255,262 total views in a month.
Did you know you can publish your articles on the LinkedIn publishing platform? Do you want to build more authority in your niche?
In this article, you’ll learn how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.
Unwilling to leave good marketers behind, Hubspot put together a roundup of everything you need to know before you hit publish on LinkedIn Pulse. From topics, to structure, to timing, this post will have you up to speed in no time.
Paul Shapiro analyzed~3,000 of the most successful blog posts on the platform in an attempt garner some insights about what makes a long-form post on LinkedIn successful
LinkedIn is a perfect fit for B2B companies, especially when you’re trying to reach upper management. Those people often tuck themselves away behind gatekeepers. Content marketing can be your secret weapon to finally break through.
Neil Patel shares how in this post (and tell you what kind of content works best). Then, he shares some of his favorite advanced strategies to skyrocket results.
LinkedIn Pulse, as a publishing platform, is no longer anything special. The influencers are still there but they’re lost in the clutter of the mundane and boring. It’s just another channel shifting a lot of the same old stuff.
Definitely worth checking out LinkedIn campaign to promote Barbie. Check it out here.