Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy.
In this blog, Marketo walks you through five steps to kick off your live video strategy from beginning to end.
The explosion of live video means anyone can become a broadcaster, which often results in varying degrees of quality. While still nascent, live-streaming video is becoming more cluttered as more platforms join the fold. Here’s a look at how live streaming is changing.
While the format for canned video is now established, live video is at a formation state similar to the early days of YouTube
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur.
Convince And Convert share how successful brands get results with live video and what types of live content work best.
Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers into a community.
In this article, you’ll discover the platform benefits and how to use live video on Facebook, Twitter, and Instagram.
Going live is enough of an adventure without also having to figure out all of the differences between social networks. What makes live broadcasting different on Facebook, Instagram, and Twitter? Meet Edgar takes a closer look at the details.
Facebook and Instagram are two platforms that are so similar and have so much overlap that it was easy to expect that Instagram Live would be the same as Facebook’s. That’s not even close to correct, however. Despite the fact that the two share an ad platform and both are owned by Facebook, their live video features are extremely different. While both can increase engagement and build your social following, they must be used uniquely.
Let’s take a closer look at these differences and talk about some best practices so you can get the great results from both platforms.
What Tools Should I Use?
Are you planning to start a live video show? Want to know which tools you’ll need to broadcast live?
To explore the best live video apps and software to produce your own live show, Michael Stelzner interviews Ian Anderson Gray.
In the same way software nerds rule technology development, the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go
Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive.
In this article, you’ll discover three creative ways to use live video in your social media marketing.
Improving Your Strategy
Live streaming video is a popular form of marketing and audiences tend to like it. However, it is only worthwhile if you can get results. Following these tips will get your videos noticed and get you results that will end in new followers and business growth.