It’s not so much the popular, controversial YouTuber himself, but what he represents.
The YouTube star claimed he was trying to ‘raise awareness’ of mental health issues by filming a dead body. It’s time to stop using this meaningless phrase
“Brands need to do more research into these influencers,” says Delmundo CEO Nick Cicero. “There are more people to keep track of than ever before, and it’s harder to do quality control. So you have to do the research to make sure some YouTube kid won’t put your brand in a bad light.
Paul’s decision to post footage of a suicide victim stems from many popular pranksters’ “film first and think later” ethos.
The ‘Share Everything’ Culture
The 22-year-old is famous because he operates in a world where he is encouraged to share everything, no matter the consequences.
Should Youtube Have Intervened?
YouTube, which failed to do anything about Paul’s video, has now found itself wrapped in another controversy over how and when it should police offensive and disturbing content on its platform—and as importantly, the culture it foments that led to it. YouTube encourages stars like Paul to garner views by any means necessary, while largely deciding how and when to censor their videos behind closed doors.
Logan Paul’s controversial dead body video is a watershed moment in YouTube’s effort to grapple with a vast content moderation problem.
Although YouTube may want to erase the Paul nightmare from its site, YouTubers know the company’s rules and can subvert the system. With the body censored, YouTube either has to find a new violation of its guidelines or treat re-uploads as a copyright issue — but Paul doesn’t seem to care if people repost his work.
The uproar over Paul’s “Suicide Forest” video highlights the way YouTube has become its own kind of lawless high school community, where being popular is the priority at any cost.
Things work differently for YouTube celebrities. It’s all about the devoted fan base.