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#McDHorrorStories.

— January 25, 2018

McDonalds

McDonald’s launched a Twitter campaign using the hashtag #McDStories; it was hoping that the hashtag would inspire heart-warming stories about Happy Meals. Instead, it attracted snarky tweeps and McDonald’s detractors who turned it into a #bashtag to share their #McDHorrorStories.

#McDStories: When A Hashtag Becomes A Bashtag

More:

  • #McDStories, McDonald’s Twitter Hashtag Promotion, Goes Horribly Wrong
  • The Best Tweets from ‘McDStories’ Hashtag Disaster
  • Why #McDStories Didn’t Have a Happy Ending
  • McDonald’s Social Media Goes Wrong? Not a Chance

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