#McDHorrorStories.

McDonalds

McDonald’s launched a Twitter campaign using the hashtag #McDStories; it was hoping that the hashtag would inspire heart-warming stories about Happy Meals. Instead, it attracted snarky tweeps and McDonald’s detractors who turned it into a #bashtag to share their #McDHorrorStories.

#McDStories: When A Hashtag Becomes A Bashtag

More:

• #McDStories, McDonald’s Twitter Hashtag Promotion, Goes Horribly Wrong
• The Best Tweets from ‘McDStories’ Hashtag Disaster
• Why #McDStories Didn’t Have a Happy Ending
• McDonald’s Social Media Goes Wrong? Not a Chance