While Medium was conceived for individuals wanting to tell their stories online, brands have begun to experiment with it as a place to amplify their voice; it is an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.
Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium?
To explore how Medium can benefit bloggers and marketers, Michael Stelzner interviews Dakota Shane.
Obviously, choosing whether to write on your own platform or to blog on Medium is not a zero-sum game. Both have their awesome and sucky sides.
You can always give Medium a try or you can also publish your essays first on your own website and cross-post them on Medium after few days.
Lessons from Medium’s top-performing stories
If you’re new to Medium, Buffer has collected an overview of resources here in this post, and for those who have been Medium users already, they’ve added several tips and learnings that they’ve discovered along the way.
Whether you’re looking into Medium for its publishing capabilities or you simply want to learn more about the platform before you set up an account and start exploring, you’ve come to the right place.
Since you don’t have to worry about tech, hosting, domain names, plugins, and the like with Medium — and it’s free — you can just get to writing and engaging with other people on stuff you care about.
Charlie Gilkey now tells people to start at Medium if they’ve been thinking about blogging but have gotten stuck in the over-thinking, over-research trap
Notwithstanding the convenience aspect, there are some issues to consider before going ahead with using Medium as a replacement for your blog. Make sure you carefully think this through before making a decision.
The new startup from the creators of Blogger and Twitter says it’s “rethinking publishing and building a new platform from scratch.” It’s also raising some fundamental questions about how content on the web is structured.
Concise tips that help help your posts reach more medium users.
Medium puts topics and content in front of authorship. That’s how you discover content on the platform. By “collections”, as they call them.
So, authorship is devalued. Medium wants to focus on quality content. Good for them. Bad for you (as a content creator)
That is important. I — and the rest of the writers who have flocked to the internet to gain a voice — put a lot of time and effort into our writing. You deserve to own it. Don’t devalue your writing by hosting it somewhere that doesn’t recognize your work.
Medium today introduced Series, a mobile-friendly story format that lets users post photos and short-form text pieces in collections that grow over time. Series visually resemble Snapchat stories but have two key differences: they’re permanent, and users can create as many different series as they want. At a time when Medium is still fumbling toward a business model, the launch of Series represents a new strategy for growth. By building its first storytelling tool native to the phone, the company is trying to capture people who don’t write the lengthy, text-based pieces for which Medium is known.
“After reading and writing many popular articles we were determined to find the key elements that pushed those articles to the top of Medium. We started by cataloging the Most Recommended Articles in January and a separate control group. Then analyzing each individual article, giving us 50+ pieces of data on each article. After those 10,000 or so data points were compiled we looked for the most helpful trends.”
Before publishing on Medium, Benji Hyam talked to successful Medium writers and found out how they got so much traction. Then he compiled all of the advice he got and executed on it.
He shared that process in this post, along with what he learned about the platform so that you can replicate this kind of success for yourself.
Republishing On Medium
By publishing on Medium, you have the chance to take advantage of that forward momentum, where people read one post after another.
It’s an opportunity to get the content you’ve worked so hard to create in front of a new and appreciative audience. And if they love it, you have a good chance they’ll want to visit your blog for more of the good stuff, too.
After a year on Medium described by Awl editor Silvia Killingsworth as a “cool experiment,” The Awl returns to former CMS haunt WordPress. Killingsworth, in a brief post heralding the move, tidily described the reason for the experiment’s end: “the year is up and personally I missed the ads,” she wrote.
When the Bill Simmons-led site The Ringer came into being last year, it did so on blogging platform Medium. But then Medium’s strategy shifted early this year, away from what founder Ev Williams described as the “broken system” of “ad-driven media on the internet.”
And now it is Simmons leaving Medium, for Vox Media. The organization announced today a partnership with The Ringer that moves the site onto Vox Media’s Chorus platform
The Awl, ThinkProgress, Film School Rejects, and several other publishers have moved back to WordPress after short experiments on Medium
Ad-driven publishing may not be the most ideal way to keep a publication afloat, but publishers moving away from Medium are not willing to stay on for the the startup’s experiment at the expense of their writers and staff.
“When those unpaid writers find that the 100 people that used to read their posts has fallen to five thanks to a paywall, they aren’t going to write anything else. And then the whole site dies
“What we want to do is create the best possible place to support great content. How does the best media in the world work? In almost every case, the best media is supported by those who consume it.”
Ev Williams is a brilliant man. His vision for online publishing offers up a near-utopian vision of what a democratized internet looks like in Medium. He also once ran a couple of other businesses you may have heard of: Twitter, which he co-founded, and Odeo, a popular podcast app that may have actually launched before the public was ready for it, and years prior to the new podcast boom.
And then he lost his goddamn mind.
This week, two months after denouncing web advertising, Williams unveiled Medium’s new plan to monetize content. For publishers who were relying on Medium’s revenue beta, the partner program represents a potential new revenue stream. But some interviewed for this article say it won’t be enough to pay their bills.
Medium is a blogging and publishing site that gained instant fame when it was launched in 2012 because of its well-known founder. He said its mission was to fix what he viewed as the broken world of journalism and create a new model. But this massive change of business plans — the company’s second — burnt some people so badly that industry insiders have growing doubts about William’s business judgment and are starting to accuse the company of being his “vanity” project.
You can draw a straight line from the bad incentive structure forced upon news outlets to the unprecedented divisiveness in our country. And it’s time we realized what’s going on.
Medium plans to start letting more and more authors publish paywalled articles. And to determine how they get paid, the blogging platform has selected a fairly unorthodox method: claps, which are, basically, Medium’s equivalent of a Like.