Micro-influencers can be highly effective in helping you build your audience and brand awareness. Here are 10 tips on how to build a beneficial relationship with micro-influencers.
Think these influencers are too small to make an impact? In fact, when it comes to engagement, smaller is actually better. Makerly recently published a study that showed influencers with smaller followings actually have higher engagement on their posts than their larger counterparts. In fact, micro-influencers with 10,000 to 100,000 followers are 4x more likely to get a comment on a post than are macro-influencers with 10 million followers.
A recent op-ed in Ad Age argued that top celebrities, with huge followings and name recognition, offer a greater value than microinfluencers. Kristy Sammis says that’s all wrong.
In this blog post, Hubspot will tell you everything you need to know about micro-influencers, including what brands are using them successfully and how you can connect with these individuals to promote your brand.
The marketing world is poisoning this invaluable well by applying the same bad habits seen with larger-scale influencers to the new, “untapped” audiences of smaller, micro-influencers. Brands too often work with creators on one-time engagements only to move on to the next, when they should instead be forming long-lasting, mutually beneficial partnerships.
This short-term thinking dilutes brand and influencer equity alike, negatively impacting consumer engagement.
When it comes to promoting through influencers, the right strategy isn’t always to spend more — it’s all about spending wisely. Take micro-influencer marketing for a spin — you might be surprised by the results.
With their natural affinity for your product, micro-influencers build their communities while supporting your mission. They’re bought into your product but this affinity can turn if you inadvertently do something that they find unacceptable.
To succeed with micro-influencer relations, take care in your influencer selection, build your relationships over time, and define your brand guidelines.
From Ariana to Zendaya, we’re all familiar with the names of Instagram’s top millennial female influencers. But the social platform is also home to a huge number of of “micro influencers,” or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed—and emulated—by their dedicated fans. To help marketers better understand how to reach this valuable segment, Clique Media Group partnered with Instagram analytics platform Dash Hudson to figure out exactly who the female millennial micro influencer is and how she compares to the average millennial woman.
Working with Micro Influencers
Instead of targeting a single influencer that has 100,000 followers with a diluted, varied audience, why not find 10 influencers that each have 10,000 followers? Those communities will be far more focused and niche. Their audience will be much more passionate and the community is going to trust their voice far more.
This post shares how to find, reach out to and work with micro influencers.
If you’re having some trouble engaging your target audience, you could get micro-influencers involved. That’s because micro-influencers tend to generate high engagement rates, and may even be more engaging than top influencers.
In this post, you’re going to learn all about these micro-influencers, and how you can work with them to drive engagement.
Adidas has its share of celebrity football endorsers, from Lionel Messi to Zlatan Ibrahimovic, but it’s also using so-called micro-influencers.
Adidas saw the power of micro-influencers when it launched Glitch, an app in partnership with digital agency Possible last year to promote a new line of soccer cleats. The Glitch app is the only channel where soccer fans can test and buy the shoe, which they can do with an invite to join from an existing app user.
Sperry has worked with roughly 100 “micro-influencers,” or consumers who were posting popular images of Sperry products on social media. Working with Curalate Explore, the retailer accessed and shared the pictures—with the consent of the photographers—to great effect.
Proving the continued value of micro-influencers, Iceland is a great example of how to tap into and engage (and re-engage) a target market.